PR – A Great Thing, but Not a Miracle Worker

It’s a funny thing about PR…sometimes it’s viewed like other professions that people have a love/hate relationship with – like law enforcement, insurance providers, lawyers. Or like those that people expect magic from – beauticians, plastic surgeons, teachers. Here’s the thing. Anything can be branded, marketed, promoted. Anything can get a first look. But public [...]

“Effective Executive” Series with Kris Duggan, CEO & Co-Founder of Badgeville

This week’s “Effective Executive” interview series is with Kris Duggan, CEO and Co-Founder of Badgeville. Kris is a serial entrepreneur with a passion for building innovative, fast-growing SaaS companies with thousands of delighted customers. He is dedicated to helping brands on the web increase user engagement by leveraging proven techniques in social gaming and loyalty. [...]

PerkettPR Introduces our “Effective Executives” Interview Series

PerkettPR is excited to introduce another interview series, “Effective Executives,” showcasing business leaders from top companies across the globe. Our goal is to continue to share insights, tips, tricks and suggestions from those who have seen it all. How do they work? What keeps them up at night? What tough lessons have they learned? We kick [...]

Persuasive Picks for week of 4/9/12

Relatively few brands have used Tumblr in their marketing initiatives, and only a handful have done it particularly well. Michael Estrin explains that despite its lack of traction with brands, Tumblr has a solid following with agency folks, especially creatives in Why digital marketers can’t ignore Tumblr via iMediaConnection. Peter Himler recounts on The Flack [...]

Influencers Who Inspire: Enterprise Software Blogger, Michael Krigsman

This week in our “Influencers That Inspire” series, we interviewed Michael Krigsman, who provides us with some great tips on IT security as well as some insight on his personal love of photography. Michael Krigsman is a recognized, international authority on creating IT project success and related CIO issues. One of the most respected enterprise [...]

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