Persuasive Picks for week of 5/14/12

Social media breaks the mold of traditional marketing where you measured success against a balance sheet. Forbes contributor Todd Wilms explains Why Social Media is the Ultimate “Pay-it-Forward” for Marketing and provides steps to get you started. In today’s business world, it is impossible to compete without a strong web presence to support you. Author [...]

Persuasive Picks for the week of 01/10/11

How Quora could get interesting Quora might be the shiny new social tool of the month, but the jury is still out as to whether there’s value contained within or even if the site will last. Chris Brogan provides his view via this post that continues on with a great comment thread from the community. [...]

Involving Customers in Decision Making (Or, what will Nordstrom do?)

Nordstrom did a good thing today – they used social networking (in this case, Facebook) to apologize to users that their site was down. Open communication is good, and letting your biggest fans know when there’s a glitch is usually appreciated. But then I noticed something in the comments. Out of about 55 comments to-date [...]