Do You Treat Your Customers Like a Deal or a Relationship? A Lesson from McGee Toyota

What’s more valuable to your business – one customer deal or a lifelong customer relationship that results in repeat business and referrals? You’d think the answer is obvious, wouldn’t you? My family is in the market for a new SUV. We’ve got a Toyota Sequoia that’s nearly a decade old with about 160k miles on it [...]

The “R” in Marketing – Marketers (and Politicians) Still Missing the Point of MRM

I’ve been thinking a lot about the “R” in marketing lately – the relationship factor, if you will. That word has always been in CRM but what about MRM? Marketing Relationship Management? I’ve been thinking about how the best marketers today really get this – they aren’t just about pushing content or messaging, but about [...]