Persuasive Picks for the week of 01/03/11

5 Must-Read Reports on Social Media & Public RelationsTopRankBlog‘s Lee Odden shares a 5-pack of “brainfood” that should keep you busy this weekend! Need to learn more about how social media and public relations intersect? Visit this post for Lee’s pick of reports on the subject. StumbleUpon starts 2011 as the #1 source of Social [...]

Being Thankful in Business is a Good Thing – Brands that GET IT

We’d like to wish our US-readers a Happy Thanksgiving and send a HUGE thanks to all of our colleagues, clients, community and partners. We’re thankful for your support, your business and your respect. Over the course of the last two decades I’ve been told more than once that appearing too grateful in business can be [...]

Do You Treat Your Customers Like a Deal or a Relationship? A Lesson from McGee Toyota

What’s more valuable to your business – one customer deal or a lifelong customer relationship that results in repeat business and referrals? You’d think the answer is obvious, wouldn’t you? My family is in the market for a new SUV. We’ve got a Toyota Sequoia that’s nearly a decade old with about 160k miles on it [...]

Client Service – Deliver What They Don’t Know They Want

The other day one of our clients asked us for something that was relatively easy to do – something that we could have handled with a quick email response without even knowing why the client needed the information. But I tend to be nosey, so I asked. The client contact needed the information to share [...]

It’s All About the Details

Details have been on my mind lately – you know, the nuances in life that make life, well – interesting. I thought this topic would be a personal blog post, because the details that have stood out to me recently have been pretty personal. One of our three dogs passed away recently – a sad [...]

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