Do You Treat Your Customers Like a Deal or a Relationship? A Lesson from McGee Toyota

What’s more valuable to your business – one customer deal or a lifelong customer relationship that results in repeat business and referrals? You’d think the answer is obvious, wouldn’t you? My family is in the market for a new SUV. We’ve got a Toyota Sequoia that’s nearly a decade old with about 160k miles on it [...]

Client Service – Deliver What They Don’t Know They Want

The other day one of our clients asked us for something that was relatively easy to do – something that we could have handled with a quick email response without even knowing why the client needed the information. But I tend to be nosey, so I asked. The client contact needed the information to share [...]

It’s All About the Details

Details have been on my mind lately – you know, the nuances in life that make life, well – interesting. I thought this topic would be a personal blog post, because the details that have stood out to me recently have been pretty personal. One of our three dogs passed away recently – a sad [...]

Persuasive Picks for the week of 04/12/10

Social Media Marketing Overload? Some Tips for StartupsThis post by Audrey Watters in ReadWriteWeb’s “ReadWriteStart Channel” provides 4 solid tips to help businesses avoid being overwhelmed when first engaging in social media. 4 Reasons Why PR Agencies Are Taking Over Social MediaJason Keath provides great food for thought in this post that provides four concrete [...]

Persuasive Picks for the week of 01/25/10

6 marketing opportunities on FoursquareMany are predicting that 2010 will be the year of mobile marketing. If thats the case, then iPhone and Blackberry app Foursquare is on its way to being a leading platform in that space. Tony Felice from iMediaConnection shares 6 ways marketers can take advantage of this increasingly popular mobile app. [...]

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