Persuasive Picks for the week of 09/07/09

Yeah OK, So Facebook Punk’d Us Facebook’s PR team gets some fun revenge on TechCrunch by pulling a fast one on Arrington & Company by subtly revealing a new “feature.” Gaffe by Tweet: Top 10 Social-Media Slip-Ups Musicians, movie stars, professional athletes and now, even politicians are flocking to Twitter. Some use it well. Some [...]

No “I” in TEAM – why we’re all now in sales, PR and customer service

There’s an age-old argument that has traditionally taken place among the walls of corporate America regarding the relationship between marketing, PR, sales and customer service: who is responsible for (and receives credit for) leads? What is the process for turning leads into customers and who “closes”? Once that happens, who is responsible for keeping customers [...]

Persuasive Picks for the week of 07/19/09

Twitter Launches “Twitter 101″- Step One Of The Business Plan Still looking for self-help in understanding what Twitter is and how to use it? Now you can get that information straight from the source with Twitter’s new online guide for business. Nine Marketing Tips from a Six-Year Old’s Lemonade Stand Jim Lodico guest posts on [...]

In a Web 2.0 World, Customer Service Still Matters

With all the do-it-yourself technologies prevalent in today’s Web 2.0 environment, customer service is very often stripped down to an IM chat or email. Often it’s impossible to get a human on the phone when you most need it, and when you do happen to “catch” a customer service representative, cultural barriers, sour attitudes and [...]

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