Crunchies or Crashies?

Crunchies or Crashies, call them what you like..either way call it an entertaining evening in San Francisco on Friday.

The Crunchies 2007

Attending the Crunchies was a great way to end a very busy work week. Upon arriving at the Herbst Theatre it was clear the bubble was back in full effect (or on its way to bursting, according to the usual cynics and of course the Richter Scales). Though the exuberance was rational, there were some flash signs of the days of old, the folks from Tesla Motors had one of their super-spendy electric cars parked out in front of theatre (who said you had to sacrifice sophistication to go green?) and there were massive search lights attracting passers-by and pointing them in the right direction to tech party fun. The camera crews from the local broadcast stations and video bloggers like PopSnap’s Sarah Myers were circling Michael Arrington, and others, to get some good pre-awards ceremony sound bytes and, of course, the usual party crashers were there too.

As with other TechCrunch events, the place was filled with overly enthusiastic students and bloggers, budding entrepreneurs and established CEOs, as well as the marketing and PR folks like us doing their best to network while juggling flashing mobile devices, handshakes and a drink, pre-ceremony. All of us were in the same boat with our thoughts though, hoping to see our company or client take home one of the coveted Crunchie monkey statues, or, at the very least, be entertained on a Friday night — and that we were. Check out this hilarious (though somewhat vulgar) acceptance speech video from the fake Steve Jobs (Dan Lyons). Apparently no one from Apple was available to attend the ceremony and accept the award so the Crunchies had a great laugh at their expense, and so did the rest of us! Also check out the Cool Whip response from Twine in the first set of video interviews section — very funny guy. The Richter Scales also had us laughing with their catchy tech party song, Here Comes Another Bubble.

Arrington along with Om Malik (who courageously still made it on stage 15 days post heart surgery), Matt Marshall and Richard MacManus were all gracious hosts and entertaining presenters. The event flowed just as well as any other first-year awards ceremony, with a few hiccups, that Arrington was the first to point out and remedy, (like never, ever leaving the stage empty), and the unscripted “Blogger Bash” panel, moderated byDan Farber, that was a bit rushed. All in all, that the event was a great success for the four blogs that hosted, all the companies that were nominated, and for those that won the coveted, crazy monkey “Crunchie.” And for the rest of us, the night was a chance to celebrate what a cool and crazy year in tech it has been. It was great to see the tremendous amount of activity that has happened in tech this year culminate in one nicely put together event. Congratulations to all the winners, and look forward to seeing you all at the next big valley celebration sometime soon.

Thanks to Mike, Om, Matt, and Richard for hosting all of us tech geeks and reminding us what a great ride it’s been –so far (I mean the second time) ☺!

PerkettPR TechCrunch Party Report; July 27, 2007 at August Capital

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It was a wild and wonderful time at the TechCrunch Party 9 on Friday. Thanks to the gorgeous hot weather in the early hours of the party, the PerkettPR-sponsored margarita booth had a continual flow of Silicon Valley’s “hottest” lining up to get some relief with our frosty beverages. Here’s a recap of our collective experience at the event:

Partypeople_6TechCrunch parties certainly haven’t lost any steam since last year. We pinched hit in the registration area for a good portion of the event, so we were able to really get an understanding for just how many people marched through the door (we’re guessing it was over 800). We caught up with one of the most famous invited guests, Sarah Meyers, before the party, (who was kicked out at last years event for sneaking in un-invited and filming the event). She filled us in on how although she had been kicked out last year, she was personally invited to the party by Mike Arrington this year to capture a new and improved video blog from the event. Check out her very entertaining blog post with the famous video from last year, and her much improved (though definitely not as funny), video interviews from this year’s event.

The annual TechCrunch Silicon Valley gathering is a great opportunity for our clients to get some exposure with all the right VCs and influencers in the valley, and also a great place for the PPR team to meet and talk with the many reporters and bloggers we usually only communicate with over email or on rushed phone conversations. WiredlanehartwellEric Auchard of Reuters was nice enough to take the time to speak to several PPR team members. He gave us the lowdown on what he thinks is hot right now in the tech world, but we won’t tell you, because you will all inundate him with even more pitches J. It was great to chat with Nick Gonzalez, Duncan Riley and Andrew Philips of TechCrunch. We had never met Duncan in person before, so he gave us a little history of himself and told us a little more about what it’s like to write for one of the world’s hottest tech blogs. (Don’t worry Duncan, we won’t share your secrets.) Dan Farber of ZDNet was on hand with his camera, taking some great shots of the party, and Dean Takahashi seemed to be bombarded with pitches from start-ups looking for local ink. The Scobleizer, Robert Scoble, was there with his son and posting TwitterGrams live from the party.

Several current and former clients of ours enjoyed mingling among the massive turnout out of SV types, and we were happy to spend some quality time catching up with colleagues past and present. It was great to see Pradeep Javangula, CTO of Tumri, taking in the chaos of the party and talking up Tumri’s most recent news coverage from BusinessWeek while Reena Jadhav of Conduit, was working the crowd with her tireless enthusiasm, educating the masses on the power of Conduit’s community toolbars. We also spent some time catching up with Jim Mansfield, Bipin Parmar and Ram Ramkumar from our favorite ringtone creation destination, Phonezoo. Phonezoo has been making waves recently with 1.2 million users and they continue to prove that creating and sharing personalized ringtones is always going to be hot! We also met up with former colleague, Ben Heskett, and caught up on his latest endeavor at Kiptronic. Benheskettcmajor
Parker Trewin of Genius was there too. In between pitches, Parker had a great time sneaking up on partygoers and labeling them with Genius stickers. We’re happy to see their efforts at the event led to a nice mention in Dean Takahashi’s blog post.

We met several entrepreneurs and executives including folks from the usual suspects, like Google and Ask.com as well as many startups looking for PR advice. We’re hoping to get a chance to work with them when they’re ready and so we won’t name them all here for obvious reasons. However, folks like Matt Maroon of BlueFrog Gaming was one of the more colorful characters to approach us – a former poker champion turned Internet entrepreneur. How cool is that? Fantasy Sports 2.0 was one of many companies in attendance looking to capitalize on the popularity of social networking – this time for fantasy sports fans. And at the end of the evening we had fun with Alex Tew, creator of the Million Dollar Homepage. He was a good sport about our ribbing on his “members only” jacket and while young, was quite humble and a great sport.

We absolutely have to shout out to the TC interns Mark and Andrew. They were great guys and clearly have good heads on their shoulders – check out their posts on the site covering everything from the iPhone to social networking. In addition, the gracious Mark Hendrickson took us to the local grocery store to get emergency water for the margarita machines when we arrived. And he helped us haul 30 or so gallons of it up to our booth. Thank you so much!

Chrismikeheather_3 Last, but not least, Mike Arrington. He was in great form, chatting with anyone and everyone that wanted his ear, posing for photographs and, in general, taking his growing Internet celebrity status in stride. He’s got to be a little overwhelmed (and perhaps slightly annoyed) with the sheer volume of attention he received, but he didn’t let it show. Maybe it’s due in part to the fact that he now has TechCrunch CEO, Heather Harde, working the business side of things. Heather not only helped set everything in motion before the party, but took the helm and addressed the masses at the end of the event. We look forward to hearing more from her in the future.

See Mike’s TechCrunch event recap post for more details and be sure to check out his pictures on Flickr. There are also several other good event summaries on WIRED’s Epicenter blog, and Web Strategy by Jeremiah Owyang.

Thanks to Mike, Heather and Jeanne Logozzo for your help so we could participate in this year’s event, and thanks to everyone that stopped by the PerkettPR margarita booth We hope to meet many more of you again soon and work together to build even greater “buzz” for your tech endeavors.

— Posted by Heather