Don’t Let the Dog Groomer Cut Your Hair … or the Social Media Expert Run Your PR

Several conversations held with industry pals yesterday had me thinking a lot about public relations and the entire social media craze that is – in some minds – threatening the PR industry. I’ve been asked a lot of questions in recent interviews such as:
“What is social media?”
“Who should own the social media responsibility in business?”
“Should [...]

Persuasive Picks for the week of 04/21/08

This week brings five picks on a variety of topics to dive into. Enjoy!
Overcoming key resistence to adopting social media
If your company still hasn’t adopted a social media strategy, then it might be due to one of the reasons listed in this post. However, Shel Holtz lends his expertise to show you why these excuses [...]