Content Marketing Strategy with a Side of Social
As a PR agency that’s been entrenched in social media over the last few years – from training, to messaging and strategy, to digital content production and other tactics – we constantly refer back to the “basics” of how it all fits into our clients’ (and our) overall online marketing strategy. This post on TopRank’s Online Marketing blog falls nicely into that level of thinking.
Five Levels Of Social Media Responses
Continuing on the theme of social media basics, Dave Fleet shares “five levels of approach to online listening and responding” to help gauge how effective you are at true and active online engagement.
8 Questions to Ask Your “Social Media Expert”
Using a product or service doesn’t instantly make you an expert. How do you differentiate between the knowledgeable folks and the snake-oil salesmen in the social media space? Dave Fleet offers up 8 questions to ask any “Social Media Experts” you might be considering doing business with. Be sure to browse the comments for additional advice and opinions.
The Importance of a Social Media Support System
Are you the sole evangelist for deploying a social media strategy in your organization? Have you given much thought to how much support you’ll get from the rest of the organization? This post from marketer Jacob Morgan provides some food for thought in that area.