Persuasive Picks For Week Of 7/1/13

uncovering-true-insightsIt’s undeniable that social networks are embedded in our daily lives. Business2Community contributor Jeff Bullas thinks is worthwhile to put that in some perspective and see what the social media landscape looks like from time to time. In review, he posts 5 Insights Into The Latest Social Media Facts, Figures and Statistics to ponder.

If there’s a bible for the new media world, it’s likely The New Rules of Marketing and PR. MarketingProfs‘ Ann Handley sits down with author David Meerman Scott to talk about the revised and updated edition, What’s New With the New Rules of Marketing and PR, and whether the new rules are still… well, new.

status-update-tipsDo you want to know how to dramatically improve your social media response rates? Write better tweets and status updates. Shea Bennett AllTwitter co-editor explains  more in his post 10 Quick Tips For Better Status Updates On Twitter And Facebook [INFOGRAPHIC], courtesy of The Social Skinny.

Just writing your message online is not enough. In order to effectively persuade your readers, it is essential to understand how people consume content online. Austin-based writer and editor, Laura Hale Brockway summarizes a recent Nielsen Norman Group report, and subsequent Jakob Neilsen Alertbox Post:  “Website Reading: It (Sometimes) Does Happen.The report details how effective page layout and good information architecture can guide users to your content. Laura offers her take on some practical advice from the report in 13 writing tips for the Web via PRDaily.

Persuasive Picks for the week of 08/15/11

TomatoesA Tomato Lover’s Guide To B2B Social Media
Renegade CEO Drew Neisser creates a great metaphor between B2B Social Media and growing tomatoes in this entertaining read on Media Post‘s Marketing Daily blog.

Is Your Social Media Strategy Stalling Because You’re Not Doing This One Thing?
HubSpot’s Dan Zarrella shares some interesting stats and advice on boosting engagement of your content through clear and concise calls to action, in this guest post on CopyBlogger.com.

Can Social Media Improve Your Workers’ Productivity?
Contrary to the opinions of many corporate execs, social media can be leveraged to make employee time more productive and less of a time waster. Find out how via this Business Insider post from Ramon Ray & the Smallbiztechnology.com Team.

Take the Grunt Work Out of Monitoring Social Media with mBlast
Take a peek at Diana Huff‘s review of a pretty cool looking tool for taking care of your social media monitoring tasks. I’m definitely looking forward to kicking the tires on this one.

The New Rules of Marketing and PR
Personal Branding Expert Dan Schawbel interviews author David Meerman Scott about the release of the third edition of his best selling book, The New Rules of Marketing and PR.

Persuasive Picks for the week of 02/07/11

Facebook's New Page Layout Facebook Launches Pages Redesign
Get the lowdown on this week’s rollout of Facebook‘s new layout for Pages via this Mashable post from Ben Parr. What does it mean for your brand?

Facebook Page redesign: 10 things admins should do RIGHT NOW
Since this week’s first pick filled you in about all the Facebook Page changes, this post from David Griner on TheSocialPath.com will guide page Admins in the right direction on what key things they should change first.

Marketers use social media for Valentine promotions
Valentine’s Day is upon us and many marketers have turned to social media in order to promote their related brands. USAToday‘s Bruce Horovitz share examples of six brands who are vying for your Valentine’s Day attention in the social space. On a related note, our client Corey McPherson Nash asks your opinion of the new “romantic” messaging from Teleflora, in this “Tired or Tacky Hearts” post.

Top Ten Things That Get You Unfollowed/Unfriended
Are you still trying to learn the ins and outs of proper etiquette when navigating the social landscape? This post from Peter Shankman provides a good list of DON’Ts to keep you on the right track.

Cyber graffiti with WiFi network names as advertising
Author David Meerman Scott shares this entertaining post on how brands can potentially cash in on some free advertising by leveraging the publicly-broadcast name of their WiFi access points with some creativity.

Persuasive Picks for the week of 11/16/09 – Focus on Social Media Guidelines and Policies

Hey B2B marketers: It’s okay to have fun!
Marketing strategist and author, David Meerman Scott reminds companies that B2B marketing still means communicating with people and doesn’t need to be boring.

What makes a blog successful?
Brazen Careerist, Penelope Trunk shares stories of blogging success straight from her own experiences.

Create social media guidelines to engage your customer
This post from Daniel Burrus on TechJournalSouth.com is one in a series containing advice on creating social media guidelines. This pick zeros in on the importance of establishing clear and consistent focus across the company.

A Call for Social Media Guidelines
The topic of social media guidelines continues with this post on PharmExec.com – recapping some of the biggest issues facing the health care industry as it attempts to engage in social media.

A Few Guidelines for Drafting Social Media Guidelines
This post from Chris Crum rounds out a trilogy of picks on social media guidelines and features video interviews with Wayne Sutton and Patrick O’Keefe.

Persuasive Picks for the week of 10/26/09

listenTop 13 Guidelines for Commenting on Blog Posts
Commenting on blogs that are part of your vertical market can be a powerful way to share knowledge with community and build your reputation as an expert in your field. B.L Ochman shares 13 tips and best practices for commenting on blogs.

Customer Data via Twitter
Adam T. Sutton from the Sherpa blog recently interviewed Craig Greenfield, VP, Search and Performance Media, Performics, where they discussed how his team uses Twitter. The result was six takeaways that show how Twitter contributes to the Performics team’s success.

Privacy is dead, and social media holds smoking gun
Mashable’s Pete Cashmore guest posts on the CNN Opinion blog with this piece on how social media is changing the face of privacy.

Your Company May Own Your Tweets, Pokes, and YouTube Videos
Jermiah Owyang discusses content ownership between employees and companies and includes an attorney’s perspective on the topic.

The new rules of business-to-business marketing & PR
David Meerman Scott’s keynote from the Business Marketing Association’s annual conference has been made available online for the first time. Pop some corn and settle in for 45 minutes of great B2B marketing information.