Persuasive Picks for the week of 09/14/09

Why corporate blogging is like selling uncut cocaine
Ok, you got me. This post came out last week. But, how could it not be a pick with an eye-popping title like that. Oh, and our own Fred Han interviewed David Spark a while back as well – in case you missed it.

A need for social media etiquette
So you’ve made that first step into the world of social media and it’s beginning to get exciting. AP business writer Barbara Ortutay shares this post on The that advises readers to use a little restraint and put more thought into what they share on social networks.

Social media – PR’s new BFF
Do PR and Social Media go together like chocolate and peanut butter? The results of a recent study posted on seems to point in that direction. Read on for more.

The 10 Myths of Social Media
This post by Mikal Belicove on the blog reiterates “10 Social Media Myths” by Eric T. Bradlow, co-director of the University of Pennsylvania’s Wharton Interactive Media Initiative. Bradlow recently presented these myths to B2B marketing and advertising professionals at the Lift Summit.

Why B2B Companies Have a Distinct Advantage Online
Another great post from Valeria Maltoni that includes additional links to helpful information for B2B’s.

PR Firms Need to Get Personal Now More Than Ever – a “Journalists Are People Too” Interview with David Spark, Spark Media Solutions

Spark Media SolutionsRecently, one of our staff members, Fred Han, received an interesting email from an industry friend – David Spark of Spark Media Solutions. David is a new media consultant and producer with more than 14 years knowledge and experience as a journalist reporting on the tech industry in print, radio, TV, and online.

In the spirit of learning from each other, he wanted to share a negative experience he had recently encountered with a PR firm. David’s frustration echoed what we often hear from journalists and bloggers when it comes to PR – that PR executives don’t take the time to read and understand who they are pitching. David said, “In this case, the blatant desire to take advantage of me and my status with absolutely zero interest in me was offensive.” This stemmed from the PR agency “pitching” David to write a blog post on their client – before building any type of relationship with him or even acknowledging that they read, followed and understood what David does on a daily basis and why this story might be of particular interest to him and his audience.

We appreciated David’s openness and effort to help educate PR executives on how to work better with bloggers – and we thought it would make for an interesting guest post in our “Journalists Are People Too” interview series. So we met with David, captured his thoughts on camera and have posted them here for you. We hope you find his insights helpful – and if you have experiences with PR (good or bad) that you’d like to share in the spirit of harmonious working, please let us know. We’d love to include you in our interview series.

And FYI – Fred may be a geek, but that’s how we like ‘em here at PerkettPR!