Persuasive Picks for the week of 12/13/10

Top 10 PR blunders of 2010
Is there anything more satisfying than reading about the PR trials and tribulations of others to reassure you that you’re doing everything correctly? Read on to find out – unless you’re on the list… in which case, move on to the next pick. :)

Finding the Sweet Spot for Journalism and Social Media
There’s no doubt that mainstream print media entities are still trying to figure out who should be running social media within their respective organizations. This AdvertisingAge post from Thomas Pardee explores how the New York Times, the Wall Street Journal and USA Today are handling the task.

One-third of Brands Converting via Social Media
Stats abound in this MarketingProfs recap of a recent R2integrated survey that found over one-third of participating companies have been able to make cold hard cash through their social media efforts. That number is projected to increase throughout 2011, as over 60% of marketers surveyed will be increasing their budgets for social.

Leaked Slide Shows Yahoo Is Killing Delicious & Other Web Apps
As an avid user of Delicious, I was saddened to hear that Yahoo will be pulling the plug on the well known bookmarking service in addition to several other acquired services. Luckily, there’s an export feature in the Delicious settings section to download and save your links. Mashable’s Jolie O’Dell gives the rundown on the story, via this post.

6 Social Media Success Metrics You Need to Track
Social Stratagist Jay Baer shares several “undervalued” sources of social metrics that you should consider adding to your measurement routine.

Persuasive Picks for the week of 04/21/08

This week brings five picks on a variety of topics to dive into. Enjoy!

Overcoming key resistence to adopting social media
If your company still hasn’t adopted a social media strategy, then it might be due to one of the reasons listed in this post. However, Shel Holtz lends his expertise to show you why these excuses no longer hold water.

Personal Brand Statement Contest – Win The Full Issue 4
If you haven’t paid for a subscription to Dan Schwabel’s excellent Personal Branding Magazine, then this post will allow you to download a sample of the upcoming issue as well as enter into a contest to win the full version when it comes out.

Video Comments? No Thanks – 5 Reasons They Don’t Work
Earlier this week TechCunch launched the ability to leave video comments on blog posts as an alternative to a traditional text comment – courtesy of the new Seesmic plugin for WordPress. At first, video comments seem to be hip alternative to typing, but in this post, Josh Catone clearly reveals a few downsides to adopting video comments on your blog.

del.icio.us as a PR measurement tool
Andrew Careaga of the Higher Ed Marketing blog gives some incite on a recent experience using the social bookmarking site del.icio.us as a measurement tool when keeping track of media coverage. His advice could also be carried over to similar tools like StumbleUpon, Digg and Reddit.

Seven Types Of Highly Effective Corporate Blogs
In this post, Mitch Joel covers 6 styles of corporate blogs and provides examples of each. Does your company’s blog fall into one of these categories? Or perhaps one of these blog types will inspire you to get one started if your company still hasn’t joined the blogosphere.