Who Owns Your Brand?

Right now we are participating in a Twebinar (think Webinar + Twitter) hosted by Chris Brogan and Radian 6 on the topic of “Who Owns the Brand?”
Do companies own their brand or do the customers own the brand? There are a lot of differing opinions on the subject. I believe companies own the brand - [...]

Persuasive Picks for the Week of 03/24/2008

There were a lot of juicy bits to choose from this week. Here are a few that made our Persuasive Picks:
A Successful MySpace Social Media Campaign
While not all businesses will find MySpace to be suitable platform for their Social Media campaigns, those who might will find inspiration in this post on the Social Media Optimization [...]

Social Media Lessons Still Being Learned

Last night a few of us attended the Boston Social Media Club’s “Social Media Lessons for Big Businesses” Panel discussion in Newton. The panel consisted of Josh Bernoff, VP and principal analyst at Forrester Research, Steve Restivo, director of corporate affairs for Wal-Mart Northeast and Dan Lyons, senior editor at Forbes Magazine “aka” Fake Steve [...]