Persuasive Picks for the week of 03/21/11

Pepsi Refresh: Social Media’s Pearl Harbor or Waterloo?This post by Chris Yeh on the Agency Collaboration blog responds to Bob Hoffman’s “scorching” Ad Contrarian post with a fresh and insightful view on the highly publicized Pepsi Refresh campaign. Why I’m Glad I Went to SXSW (Despite My Reluctance): One Virgin’s ExperienceFresh off the heals of our own [...]

Persuasive Picks for the week of 09/27/10

Social Media: In-House or OutsourcedCompanies often find it challenging to secure internal resources for handling the daily tasks of social customer engagement. Many turn to outsourcing those tasks as a way to get going more quickly. While a qualified and reputable agency or consultant can help out in most cases, it’s still very important to [...]

Persuasive Picks for the week of 02/22/10

Any Way It’s Sliced, Appeal of Social Media Grows The integration of social media into marketing strategies continues to march into the mainstream, and this NY Times post provides many examples of big brands that are embracing social media as part of their current campaigns. 9 things I’ll never do again with social media The [...]