PR Definition

We work in PR – and soon we’ll be able to tell you exactly what that means A while back I jokingly joined a Facebook group called, “I Work in PR and My family and Friends Have No Idea What I Do,” partly out of curiosity, but mostly because it’s true. Chances are the description [...]

Persuasive Picks for the week of 08/29/11

15 Case Studies to Get Your Client On Board With Social MediaThis Mashable post from Jonathan Rick provides 15 recent social media case studies along with the underlying principles that went along with their success. Snackable Content: The Key to EngagementI first heard the phrase “snackable content” a few years ago. At the time, it [...]

Persuasive Picks for the week of 08/15/11

A Tomato Lover’s Guide To B2B Social MediaRenegade CEO Drew Neisser creates a great metaphor between B2B Social Media and growing tomatoes in this entertaining read on Media Post‘s Marketing Daily blog. Is Your Social Media Strategy Stalling Because You’re Not Doing This One Thing?HubSpot’s Dan Zarrella shares some interesting stats and advice on boosting engagement [...]

BravoTV – Making Reality TV Stars Accessible

Hello my name is Claire, and I am a reality TV junkie – and my network of choice is BravoTV. I can’t get enough of my Bethenny, Real Housewives, Flipping Out, Top Chef, Million Dollar Listing, Matchmaker and Decorators. One might ask what makes these shows so addicting and how is it that Bravo TV [...]

Persuasive Picks for the week of 07/18/11

What is Engagement in Social Media? Angela Hausman explores the definition of “engagement” via this post on SocialMediaToday. Be sure to read through the comment thread for additional definitions and view points from the SMT community. What does Google+ mean for your social media policy? Technologist David Reinhardt expands on the potential impact Google+ will have on the [...]

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