5 ways social media has changed PR

In celebration of Social Media Day today, we decided to take a retrospective look at some of the ways social media has had an impact on the public relations industry. Not only has it changed the way we communicate with each other, but as it gains acceptance and usage among executives, it will play an [...]

Persuasive Picks for the week of 01/04/10

What Is Engagement And How Do We Measure It?Jason Falls helps readers maximize their social media success by understanding the importance of defining “engagement” before applying it to their social strategies. Women Warm Up to Brands on Social SitesEMarketer.com highlights some very interesting statistics from the recent SheSpeaks “Annual Social Media Study” – showing a [...]

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