Claire Russell and Wayne Sutton at IMS10 – Gillette Stadium, Foxboro, MA – Part 2

In Part II of my interview with Wayne Sutton, we talk all things geolocation and location based services. A self-proclaimed location based services “geek”, Wayne is the Business Development/Marketing Strategist for TriOut, a location-based services application developed to help individuals explore the Triangle area and discover its cultural treasures. During this interview, Wayne shares great [...]

Claire Russell Interviews Wayne Sutton at IMS10, Part 1

Last month I attended and presented at the Inbound Marketing Summit 2010 in Foxboro, MA. It was great to be back in Boston, catching up with friends and colleagues. But a true highlight of my visit, ironically (since we live in the same area), was finally getting the opportunity to catch up with Wayne Sutton [...]

Doreyne Douglas – SMB Executive, Mom & VP at PlanetMagpie – Shares Insights on Tech, Design and Advice for Entrepreneurs

PlanetMagpie is a technology and design partner of PerkettPR. They specialize in delivering IT Consulting, Web Design, App Development, Web Marketing, Hosting and Comprehensive Network Support. Where did the name PlanetMagpie come from? Our dog Magpie, a black lab, was the company’s mascot. She embodied all the traits we believe any good business should have. [...]

How even a dog walker can benefit from social media

The term “social media” continues to be subject to interpretation by many. Ask a room of 10 people what social media means, and you’re likely to get 10 different answers. So it’s no wonder that many businesses and individual entrepreneurs are unsure how social media can play a role in their marketing communications strategies. I [...]

Uncertainty Equals Opportunity for New Leaders

With the frightening economy, massive layoffs and a new focus on personal branding, employers need to work harder than ever to keep employees motivated and working together. Leading teams in a time when uncertainty abounds is not an easy task. Yesterday in our staff meeting, I shared this sentiment – we’ll continue to be successful [...]

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