How even a dog walker can benefit from social media

The term “social media” continues to be subject to interpretation by many. Ask a room of 10 people what social media means, and you’re likely to get 10 different answers. So it’s no wonder that many businesses and individual entrepreneurs are unsure how social media can play a role in their marketing communications strategies. I [...]

Uncertainty Equals Opportunity for New Leaders

With the frightening economy, massive layoffs and a new focus on personal branding, employers need to work harder than ever to keep employees motivated and working together. Leading teams in a time when uncertainty abounds is not an easy task. Yesterday in our staff meeting, I shared this sentiment – we’ll continue to be successful [...]

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