Persuasive Picks for the week of 11/30/09

linkedinlogoTop 5 Tips to Increase your Social Capital on LinkedIn
While it might not get mainstream media attention like Twitter and Facebook do, LinkedIn is still a social networking giant. Sparxoo Senior Writer, Ethan Lyon shares a handful of tips for making the most of your efforts there.

A Wiki of Social Media Marketing Examples
Marketers looking for a plethora of social marketing examples should look no farther than Peter Kim’s Social Media Marketing Wiki. The site is constantly being updated by the community and is definitely worthy of a re-mention here in the picks!

How to Build a Social Media Campaign
Hilary JM Topper reminds us that “a successful social media program must be mindful of consumers’ interests” with this great guest post on BusinessWeek.com that includes sounds advice and an overview of Coca-Cola’s recent marketing efforts.

4 online brand gimmicks that failed
Bryan Maleszyk contributes to iMediaConnection with this post containing multiple examples of social campaigns that show how failure can often teach more than success.

Ford’s Got a Reason to Fiesta
Scott Monty recaps the success of Ford’s “Fiesta Movement” campaign that culminated with a grand tweet-up with Guinness Record potential. He also offers a glimpse of what’s next for Ford with the beginning of “Fiesta Movement Chapter 2.”