Digital PRoductions – January Highlights

PerkettPR offers digital production to support our clients’ initiatives and provides creative services from graphic and web design to online video production to support user-engagement campaigns for all social media platforms.

PerkettPR is pleased to share some recent examples of client digital production work from the past month as part of a new series showcasing our expertise in this area:

Photo Sharing Trends Infographic for Photobucket (client)

Infographic by PerkettPR showing results from a Photobucket survey which reveals a spike in mobile video and fanatical mobile app usage during 2011 holiday season.


Click image to see full infographic

Facebook Landing Page for Aternity (client)

A custom Facebook page created by PerkettPR for Aternity Inc., the industry leader in end user experience management solutions for Global 1000 enterprises. This custom page invites Facebook visitors to like their page; after liking the custom page thanks visitors and invites them to sign up for newsletter.


Click image to see Facebook page

John Green, Baker Donelson for Aternity (client)

Video post-production of a conversation with John Green, Chief Information Officer, Baker Donelson, the nation’s 73rd largest law firm and customer of Aternity. John talks about Baker Donelson’s focus on End User Experience Management and their use of Aternity’s FPI Platform.

Persuasive Picks for the week of 02/07/11

Facebook's New Page Layout Facebook Launches Pages Redesign
Get the lowdown on this week’s rollout of Facebook‘s new layout for Pages via this Mashable post from Ben Parr. What does it mean for your brand?

Facebook Page redesign: 10 things admins should do RIGHT NOW
Since this week’s first pick filled you in about all the Facebook Page changes, this post from David Griner on TheSocialPath.com will guide page Admins in the right direction on what key things they should change first.

Marketers use social media for Valentine promotions
Valentine’s Day is upon us and many marketers have turned to social media in order to promote their related brands. USAToday‘s Bruce Horovitz share examples of six brands who are vying for your Valentine’s Day attention in the social space. On a related note, our client Corey McPherson Nash asks your opinion of the new “romantic” messaging from Teleflora, in this “Tired or Tacky Hearts” post.

Top Ten Things That Get You Unfollowed/Unfriended
Are you still trying to learn the ins and outs of proper etiquette when navigating the social landscape? This post from Peter Shankman provides a good list of DON’Ts to keep you on the right track.

Cyber graffiti with WiFi network names as advertising
Author David Meerman Scott shares this entertaining post on how brands can potentially cash in on some free advertising by leveraging the publicly-broadcast name of their WiFi access points with some creativity.

Persuasive Picks for the week of 07/26/10

5 Reasons Why Ford Continues to Kick Butt
Ford created a good amount of social buzz this week with the unveiling of their all new 2011 Explorer. This Clickz.com post from Liana Evans provides insight that brands can learn from on why Ford continues to succeed in the social space.

Forrester Recommends Caution with LBS
Mike Schneider challenges Forrester‘s stance on Location Based Services they published in a recent report, and he provides an alternate point of view that should definitely be considered.

B-Schools All A-Twitter Over Social Media
Brace youself for a new wave of Social Media experts. This Bloomberg Business post from Sommer Saadi explores the new trend where business schools are starting to offer MBA courses on Internet Marketing and Social Media Strategy.

Altimeter Report Provides Facebook Page Guidelines, Benchmarks
Dave Fleet provides a brief overview and commentary on the Altimeter Group’s free report entitled The 8 Success Criteria for Facebook Page Marketing.

To Block or Not to Block Facebook and Social Media in the Workplace
Klint Finley shares highlights from Cisco’s Mid-Year Security Report that recommends “better security education and social media policies in the work place instead of technical restrictions” based on its findings on end-users accessing social media tools at work.