2008

There were a lot of juicy bits to choose from this week. Here are a few that made our Persuasive Picks:
A Successful MySpace Social Media Campaign
While not all businesses will find MySpace to be suitable platform for their Social Media campaigns, those who might will find inspiration in this post on the Social Media Optimization [...]

PerkettPR Turns 10

Today PerkettPR is announcing a major milestone for our company – our 10th year of business! What makes this interesting though, isn’t just the years, but the resilience of the virtual model that our company was built on and that we continue to embrace - while companies and their employees are just starting to [...]

Tools of choice: Twitter vs. Facebook

Social Media consultant Tom Raftery recently wrote a blog post about the power of Twitter versus Facebook as communications tools. Tom had recently used both tools to aid his search for a new job. Ultimately, he found the Twitter community responded to his to his messages much more frequently than his attempt on Facebook and [...]

Jeff Pulver’s Social Media Breakfast Tour

Boston is a great place to be if your job revolves around social media. Each month you can count on multiple events taking place, and all of them are supported by a tight-knit bunch of social media and PR professionals.
One such event is the Social Media Breakfast, which was the brainchild of Boston’s own Bryan [...]

UPDATE: Facebook Beacon - Maybe Not SO Transparent

12/7/2007: UPDATE - this week Facebook issued an apology and users can now opt out.
The advent of social media has had everyone throwing words around such as transparency, interaction and sharing. But the hoopla this week over Facebook’s Beacon suggests that the world is not as transparent and willing to share personal information as many [...]

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