Two New Social Networking Lessons from - and for - PR

Two developments in social networking this week teach us more PR lessons – first and foremost, don’t forget the transparency!

1) Facebook/Microsoft – While the market was abuzz with a battle between Microsoft and Google over Facebook on Wednesday, a PR representative from Facebook “leaked” the deal by posting a [...]

Are We Too Old for Facebook?

We are doing a lot of work on the social networking front here at PerkettPR - training workshops, new hires/social media staff and holding some really valuable analyst and media discussions. We’re following Forrester Research as you know, and their Groundswell activities, as well as watching closely for great examples of business use of social [...]

Tech-Savvy High School Students and Universities Connect at CollegeWeekLive

Today’s high school students have grown up online. The Facebook/MySpace/YouTube generation now has another new online destination: their future college. We’re not talking about attending college – no one wants to miss the real thing – but rather, maximizing their time and budgets to meet with a myriad of colleges across the country before choosing [...]

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