PR Advanced: Be The Change – What Advice Would You Give?

Last weekend I was invited to be a speaker at PR Advanced: Be The Change event at Boston University. I was excited for the opportunity to sit on a panel with executives from other PR firms, notably Fleishman-Hillard and Edelman. Other speakers included executives from the likes of IBM, MTV, APCO Worldwide and the Boston [...]

Christine Perkett’s “Hurricane” chat with Mike Volpe on HubSpotTV: PR, Ping, fashion, JetBlue, Twitter faux pas’ and more

Thanks to your votes (nearly 40% of the total votes!), Christine Perkett (@missusp) co-hosted this past Friday’s episode of HubspotTV with Mike Volpe (@mvolpe). Another highly entertaining and informative episode of the weekly video podcast, Christine and Mike discuss – among other things – the following topics: Big brands and customer engagement – from customer [...]

Jumpin’ on the Sex and the City 2 ‘Brand’ Wagon

Unless you live under a rock, I am sure that by now you are very, or depending on who’s reading this, painfully, aware that Sex and the City 2 hits theaters nation-wide today. It’s virtually impossible not to know that this movie is out in theaters as you’ve probably seen the overly-hyped movie trailer, one [...]

ShopUp Proves Social Media Value to Fashion Retail World

Over the last year I have sat across many-a-Starbucks table from social media and marketing consultants of all types. I have given advice on job hunting, standing out from the competition and more, and I’ve asked a lot of questions, such as, “What makes you an expert above and beyond the next guy/gal?” A lot [...]

How even a dog walker can benefit from social media

The term “social media” continues to be subject to interpretation by many. Ask a room of 10 people what social media means, and you’re likely to get 10 different answers. So it’s no wonder that many businesses and individual entrepreneurs are unsure how social media can play a role in their marketing communications strategies. I [...]

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