MavenSay What?

Every now and then, I come across a product or service that makes me ask, “Why didn’t I think of that?” MavenSay—a new social networking app– is no exception. With this app you’re able to share your lifestyle with a trusted community of enthusiasts and local taste makers. What pair of running sneakers do you [...]

PR Advanced: Be The Change – What Advice Would You Give?

Last weekend I was invited to be a speaker at PR Advanced: Be The Change event at Boston University. I was excited for the opportunity to sit on a panel with executives from other PR firms, notably Fleishman-Hillard and Edelman. Other speakers included executives from the likes of IBM, MTV, APCO Worldwide and the Boston [...]

Christine Perkett’s “Hurricane” chat with Mike Volpe on HubSpotTV: PR, Ping, fashion, JetBlue, Twitter faux pas’ and more

Thanks to your votes (nearly 40% of the total votes!), Christine Perkett (@missusp) co-hosted this past Friday’s episode of HubspotTV with Mike Volpe (@mvolpe). Another highly entertaining and informative episode of the weekly video podcast, Christine and Mike discuss – among other things – the following topics: Big brands and customer engagement – from customer [...]

Jumpin’ on the Sex and the City 2 ‘Brand’ Wagon

Unless you live under a rock, I am sure that by now you are very, or depending on who’s reading this, painfully, aware that Sex and the City 2 hits theaters nation-wide today. It’s virtually impossible not to know that this movie is out in theaters as you’ve probably seen the overly-hyped movie trailer, one [...]

ShopUp Proves Social Media Value to Fashion Retail World

Over the last year I have sat across many-a-Starbucks table from social media and marketing consultants of all types. I have given advice on job hunting, standing out from the competition and more, and I’ve asked a lot of questions, such as, “What makes you an expert above and beyond the next guy/gal?” A lot [...]

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