ShopUp Proves Social Media Value to Fashion Retail World

Over the last year I have sat across many-a-Starbucks table from social media and marketing consultants of all types. I have given advice on job hunting, standing out from the competition and more, and I’ve asked a lot of questions, such as, “What makes you an expert above and beyond the next guy/gal?” A lot [...]

How even a dog walker can benefit from social media

The term “social media” continues to be subject to interpretation by many. Ask a room of 10 people what social media means, and you’re likely to get 10 different answers. So it’s no wonder that many businesses and individual entrepreneurs are unsure how social media can play a role in their marketing communications strategies.
I asked [...]

Persuasive Picks for the week of 02/16/09

Jeff Glasson is on vacation this week so I’m throwing up what caught my eye for this week’s Picks.
Debunking Six Social Media Myths – B.L. Ochman of BusinessWeek claims that resistance to social media is futile, and that “If your business isn’t putting itself out there, it ought to be.” This post covers many myths [...]

Charissa Cowart of FOX News is One Very Busy Journalist

And you thought journalists were just journalists. Charissa Cowart, media personality and trendspotter from WALA-TV “FOX10″ News in Alabama, proves once again that journalists are people too. From reporting to fashion design, blogging to gaming, she is one busy – and interesting – person. And she has some good advice about wings vs. legs…

PPR: What [...]

Social Media + New York City + Fashion Week = Inside the Tents

We’ve been having a great time with our client Gift Girl – and we haven’t even launched yet! In addition to some fun pre-launch video interviews, Gift Girl has now teamed with My It Things to create Inside The Tents – an aggregated inside look from fashionista bloggers and reporters covering Mercedes Benz Fashion week [...]

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