Persuasive Picks for the week of 07/18/11

What is Engagement in Social Media? Angela Hausman explores the definition of “engagement” via this post on SocialMediaToday. Be sure to read through the comment thread for additional definitions and view points from the SMT community. What does Google+ mean for your social media policy? Technologist David Reinhardt expands on the potential impact Google+ will have on the [...]

Persuasive Picks for the week of 05/02/11

6 Social Media Metrics for SMBs To TrackCongrats! You’ve finally launched your brand on a few social platforms and you’re starting to make some headway with your efforts – but, how do you really know if you’re doing it right or if its working? Tracking a few basic metrics will help keep you on track, [...]

Persuasive Picks for the week of 12/06/10

Social Media Success: 5 Lessons From In-House Corporate TeamsProviding internal resources for social media related tasks is almost always a challenge for brands to tackle. What type of success might your brand be able to obtain if creating a dedicated team became a reality? Mashable‘s Amy-Mae Elliott shares five stories from brands that have made [...]

Persuasive Picks for the week of 08/30/10

It’s Not About the Pizza and 7 Other Social Media InsightsFast Company Expert Blogger Drew Neisser shares eight tips from Ramon DeLeon – a man who made the transition from pizza delivery to delivering social media keynotes around the globe. Raising Your Social Capital: The Two “O” ProcessThis Technorati post by Jessica Valenzuela shares several [...]

Persuasive Picks for the week of 06/28/10

Why We Check In: The Reasons People Use Location-Based Social NetworksIs it for the colorful badges or the chance of a spontaneous meet-up with like-minded people? Marshall Kirkpatrick explores these and other reasons why people are becoming obsessed with “checking in” on location-based social networks like Foursquare and Gowalla. Social networking sites: 10 mistakes organizations [...]

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