Persuasive Picks for the week of 07/18/11

EngagementsWhat is Engagement in Social Media?
Angela Hausman explores the definition of “engagement” via this post on SocialMediaToday. Be sure to read through the comment thread for additional definitions and view points from the SMT community.

What does Google+ mean for your social media policy?
Technologist David Reinhardt expands on the potential impact Google+ will have on the way we maintain personal and work relationships and the added complexity this new social platform could add to your organization’s social media policy.

How to Turn Customers Into Loyal, Raving Fans
Mike Michalowicz, author of “The Toilet Paper Entrepreneur” expands on the value and importance of under promising and over delivering when it comes to building the ultimate customer base, via this post on WSJ.com.

Is Social Media Experiencing the Search Engine Consolidation?
Fast Company expert blogger, JD Rucker, explores the idea of a future where social platforms begin to consolidate and morph into new sources of online search.

Email Metrics: Open, Click Rates Highest in the Morning
Gain some insight into becoming a better email marketer in this MarketingProfs post that shares key findings and great statistics from a recent MailerMailer report.

Persuasive Picks for the week of 05/02/11

Measure Metrics6 Social Media Metrics for SMBs To Track
Congrats! You’ve finally launched your brand on a few social platforms and you’re starting to make some headway with your efforts – but, how do you really know if you’re doing it right or if its working? Tracking a few basic metrics will help keep you on track, and Lisa Barone suggests a few to help get you started via this post on SmallBizTrends.com.

Social Media And The Modern Startup
Fast Company Expert Blogger Aaron Arnold explains how “social media allows early adopters to share the experience without the risk of being the entrepreneur creating it” via his own personal experience.

Social Media Policies: Let’s Talk About What You Should Do
Creating a social media policy for your organization can be a tricky task. Its almost like you need to be controlling without being controlling, right? Most organizations base their policies on telling employees what they can’t do when it comes to using social media. This GigaOm.com post from 

Video and Social Media Marketing: Getting C-Suite Executives To Lead

How Barbie & Ken Were Reunited by Social Media
Mashable‘s Erica Swallow began writing about Mattel’s social campaign to reunite Barbie and Ken earlier this year, and I selected her initial post as a Persuasive Pick back in January. This week, she follows up with more detail about the campaign and shares the results of its success.

Image Credit: RambergMediaImages

Persuasive Picks for the week of 12/06/10

Social Media Success: 5 Lessons From In-House Corporate Teams
Providing internal resources for social media related tasks is almost always a challenge for brands to tackle. What type of success might your brand be able to obtain if creating a dedicated team became a reality? Mashable‘s Amy-Mae Elliott shares five stories from brands that have made the leap and have enjoyed success through building their own social media teams.

Social Media Gains Ground in PR Biz
John Egan of the AustinInnovation blog shares highlights from a recent Vocus survey that shows social media becoming more important to PR professionals throughout 2011.

Does the World Need Another Social Media Site?
Just when you think your social media toolbox is filled with everything you’d ever need, something new pops up to steal your attention. Could Hashable be the next big contender for your social attention? SBTV.com CEO and Fast Company Expert Blogger, Susan Solovic gives a brief run down of what makes Hashable stand out from the crowd.

Five B2B Trends for 2011
A new year typically means that a plethora of “trend prediction” posts will invade the blogosphere. This one in particular caught my eye, as Lisa Nirell from EnergizeGrowth, LLC shares potential trends that will be of interest to those in the B2B space.

Introducing the New (Facebook) Profile
Facebook launched a new look for personal profiles – the new features almost give profiles a LinkedIn type feel. Facebook users can opt-in to use the new profiles now while Facebook plans for a full rollout in the beginning of 2011. Learn more about the changes after the jump and read more on the official Facebook blog.

Persuasive Picks for the week of 08/30/10

It’s Not About the Pizza and 7 Other Social Media Insights
Fast Company Expert Blogger Drew Neisser shares eight tips from Ramon DeLeon – a man who made the  transition from pizza delivery to delivering social media keynotes around the globe.

Raising Your Social Capital: The Two “O” Process
This Technorati post by Jessica Valenzuela shares several tips on maximizing your social efforts through a combination of online and offline activity.

Older Americans Flocking To Social Networks
InformationWeek‘s Antone Gonsalves highlights the recent findings from the Pew Research Center’s Internet & American Life Project’s study on age and Internet usage that found Americans ages 50 and up are becoming more active on social networks and online communities.

U.S. companies spend for social media tied to customer loyalty
Katie Deatsch from InternetRetailer.com shares the results of a recent study from Colloquy and the Direct Marketing Association that found that the U.S. companies are willing to spend more of their budgets on social media when it’s tied to customer loyalty.

Ten Corporate Social Media Mistakes
“Evolved Technologist” Dan Woods recently spoke to Christy Schoon, Director of Business Consulting at NewsGator, who shared 10 mistakes commonly made by companies jumping into Enterprise 2.0 and Social Media – via this post on Forbes.com.

Persuasive Picks for the week of 06/28/10

Why We Check In: The Reasons People Use Location-Based Social Networks
Is it for the colorful badges or the chance of a spontaneous meet-up with like-minded people? Marshall Kirkpatrick explores these and other reasons why people are becoming obsessed with “checking in” on location-based social networks like Foursquare and Gowalla.

Social networking sites: 10 mistakes organizations make
Steven Overly from the Washington Post provides these helpful “back-to-basics” tips that highlight many of the things organizations aren’t doing right when it comes to integrating social media with their online marketing strategies.

ROI: Marketing’s Best Frienemy
Helena Bouchez explores Christopher S. Penn’s statement on a Marketer’s accountability of their efforts and how it effects the success or failure of the bottom line.

Why Your Release Might Not Make It In to Google News
Business Wire’s Joseph Miller explores several reasons why the carefully crafted press release you worked so hard on might not show up on Google News, and he provides some helpful tips to ensure that it always does.

Social Networking Affects Brains Like Falling in Love

This Fast Company post explains how Neuroeconomist, Paul Zak has figured out that social networking releases a chemical in our brain that triggers “empathy, generosity, trust and more.” Click the link for the full read, or get the 50 second run-down via the video below.