Persuasive Picks for the week of 06/28/10

Why We Check In: The Reasons People Use Location-Based Social NetworksIs it for the colorful badges or the chance of a spontaneous meet-up with like-minded people? Marshall Kirkpatrick explores these and other reasons why people are becoming obsessed with “checking in” on location-based social networks like Foursquare and Gowalla.
Social networking sites: 10 mistakes organizations makeSteven [...]


PerkettPR Interviews Robert “Scobleizer” Scoble, Part II: Good PR, Bad PR, Great Leaders and More

We continue our interview with Robert Scoble, “The Scobleizer,” as he gets into some interesting PR and business topics. Scoble tells us how Google helps him deal with PR executives, what makes a good PR pitch, what PR emails will get trashed and what makes a PR person smart in his eyes. He also shared [...]


PerkettPR Interviews Robert “Scobleizer” Scoble, Part 1: tech, blogging, social media & more

In PR, it’s important to pay attention. Paying attention means listening, reading and following – especially when it comes to industry innovators. One of the biggest tech influencers we follow is Robert Scoble, otherwise known as “Scobleizer.”
While Robert now has a corporate job as a video blogger for Rackspace – where he is building a [...]


Persuasive Picks for the week of 03/08/10

Social Media Lessons from the Big Brands: Intuit EditionWhile most big brands are still just experimenting with social media, some have jumped in with both feet and are finding success. This post from Chris Crum explores how tax and financial software giant Inuit has integrated social media strategies into many facets of their business.
18 [...]


From Fast Company to Boston Business Journal to Mass High Tech to… Peru? “Journalists Are People Too” Continues with Doug Banks

Doug Banks has seen his fair share of PR pitches – having worked at various tech publications over the years. In our continuing effort to help PR executives and journalists better understand each other, we interviewed Doug recently. From cold-weather camping with his children, to keeping the newsroom connected with Mass High Tech’s readers, Doug [...]

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