Persuasive Picks for week of 6/11/12

Facebook Engagement is a critical issue for social marketers, not only because consumer interaction has become a cornerstone of the new marketing landscape, but also because Facebook Engagement is critically tied to brand visibility on the platform. Morgan J. Arnold at SocialMediaToday examines how the type of Facebook Post – Photos, Videos, Statuses, Questions and Links – impacts engagement in Optimizing Facebook Engagement – Text, Links, Photos or Videos?

Consumer brand interactions have come a long way in the past couple years. The social web has turned into a consumer’s playground to talk about or interact with brands. People search for the best deals, assess product reviews, share the positive or negative insights with their social spheres of influence, and find locations — whether online or brick and mortar — to purchase a product. iMediaConnection contributor Nicole Rawski explains that every brand can benefit from understanding online engagement in her latest post How to really measure engagement.

10 Social Media Tips From a Top Media Agency – Whether your company is just getting its social sea legs or excelling in the digital world, there is a niche and opportunity for every brand on social media. While Facebook and Twitter are the building blocks that a brand should start with in the social sphere, your level of understanding impacts your brand’s ability to perform on social media. Mashable’s Christine Erickson spoke with a one of the top media agencies in the world to provide helpful tips for brands at any level.

With a predominantly female audience, Pinterest is a popular place to share photos for wedding planning, home redecorating, recipes, vacation destinations, and books. However, despite popular belief, your business doesn’t need to be product-based in order take advantage of the benefits that Pinterest offers. Stephanie Chandler shows Forbes readers how to get started in Pinterest Power: How to Use the Third Largest Social Media Site to Promote Your Business.

Persuasive Picks for week of 5/14/12

Social media breaks the mold of traditional marketing where you measured success against a balance sheet. Forbes contributor Todd Wilms explains Why Social Media is the Ultimate “Pay-it-Forward” for Marketing and provides steps to get you started.

In today’s business world, it is impossible to compete without a strong web presence to support you. Author Steve Nicholls offers 10 Essential Social Media Tips for Senior Executives in order to effectively implement social media into their businesses via IndustryWeek.

Measuring the return on investment of your social media strategy is something that still frustrates a lot of brands and marketers. Shea Bennett posts Is Social Media ROI A Reality (Or A Myth)? [INFOGRAPHIC] that takes a closer look at how we are slowly but surely getting to the ROI of social media. via AllTwitter.

Social media platforms are crucial to building customer engagement, but the vast majority of marketers haven’t incorporated that reality into their daily workflow. Marketing consultant Ernan Roman writes that Failure to Engage with Social Media Will Reduce Revenue and Increase Risk on The Huffington Post.

Persuasive Picks for week of 3/5/12

Forbes contributor Anthony Kosner breaks down the success of YouTube’s recently Most Popular video KONY 2012, a poignant 30 minute video with over 50 million views that begs the question; can the power of social media do what foreign policy cannot?  Kosner’s piece provides  12 Lessons from KONY 2012 from Social Media Power Users including be positive, get their attention and make it personal.

Arianna Huffington of The Huffington Post looks at the impact of  Social Media in the media. Has the viral nature of news accomplished anything? Read more in her piece Virality Uber Alles: What the Fetishization of Social Media Is Costing Us All

This week also brings us a creative picture painting of  The Beauty of Social Media, an infographic posted by Shea Bennett that takes a closer look at how the beauty industry has embraced Social Media, and the innovative ways the top brands are using Social Media channels in this post by AllTwitter.

For most, Social Media brings to mind Facebook or Twitter. Krista Neher points out that there are more opportunities beyond the obvious to grow brand presence in her recent post 6 Effective but Ignored Social Media Marketing Sites on ClickZ.

Persuasive Picks for week of 12/5/11

Twitter has introduced a whole new look that it hopes will simplify the user experience. Mashable‘s Tom Wasserman reports in Twitter Launches Major Redesign

15-year-old freshman blogger, Susannah Meyer ponders The Social Media Bubble via the Huffington Post

 

Think About Developing A Social Media Plan says Martin Bishop in his latest post on MediaPost – which provides 10 tips on planning social media programs.

As the social business meme is very much on the rise, Forbes contributor Hadyn Shaughnessy asks readers, Is Social Business the Same as Social Media?

 

Persuasive Picks for week of 11/28/11

IT Web journalist Kathryn McConnachie reports on Google’s video sharing platform unveiling a new homepage, channel design and user interface in YouTube Gets a Makeover

Huffington Post blogger Philip Keightley provides ringside commentary in Let’s Get Ready to Rumble: Facebook versus Google+ in the Battle for Social Media Hearts and Minds

 

Who Are the Top 10 Influencers in Social Media? Forbes contributor Haydn Shaughnessy shows how some influencers have the reach and pull as media outlets.

Ed Lundquist gives 10 Social Networking Tips For CIOs on InformationWeek as he explains why adding a robust enterprise social network to your priority agenda is a must, and how to get going.

Armondo Roggio provides insight on how the continued growth of social networking and blog sites have an effect on brand marketing, consumer shopping behavior and innovation  - 3 Ways Social Media Affects Brands via Practical eCommerce.