Persuasive Picks for the week of 05/16/11

I Will Never Hire a “Social Media Expert,” and Neither Should YouLets start things off with my favorite post of the week. Peter Shankman provides a wake up call for the so called “Social Media Experts” and the companies that have made the poor choice of hiring them in this entertaining post that puts everything [...]

Persuasive Picks for the week of 01/31/2011

Digg Updates Design to Draw Users BackRemember the days when part of your social strategy was to try and get your articles voted to the front page of Digg? Those days are long gone and Digg almost is as well. Mashable‘s Ben Parr highlights Digg’s recent user interface change in order to regain some of [...]

Persuasive Picks for the week of 03/01/10

Measuring Social Media with Web Analytics, Part 1You’ve implemented a perfectly planned social media strategy and now that you’re humming along you’ve got an equally well planned way to measure your success right? That’s what I thought. There are many ways to measure, and Nathan Linnell walks readers through using web analytics as one option [...]

Persuasive Picks for the week of 10/12/09

PR pros drank hard in the 1960s Get a taste of the the “Mad Men” era and the “three or four” martini lunch with this Big Think video interview featuring The New Yorker’s Calvin Trillin. Trillin explains how the PR and journalism crowd engaged in a liquid lunch just as much as the ad-men did. [...]

Persuasive Picks for the Week of 08/24/09

Twenty-One Top Twitter Tips… from Forbes Still not convinced of the business value of Twitter? Forbes understands your concern and did some research for you – canvassing scads of businesses and pricey social-networking gurus looking for honest answers on how to make money – if you can make money – with the microblogging service. Their [...]

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