Do You Treat Your Customers Like a Deal or a Relationship? A Lesson from McGee Toyota

What’s more valuable to your business – one customer deal or a lifelong customer relationship that results in repeat business and referrals? You’d think the answer is obvious, wouldn’t you? My family is in the market for a new SUV. We’ve got a Toyota Sequoia that’s nearly a decade old with about 160k miles on it [...]

Persuasive Picks for the week of 11/08/10

Mobile Users Want Branded Apps that Are Useful, Not Just for Marketing Thinking of building a mobile app for your brand? This ReadWriteWeb post from Frederic Lardinois highlights recent findings and advice from app development agency EffectiveUI – to point you in the right direction. Want to Lead Corporate Social Strategy? Read This.Scott Monty, head [...]

Persuasive Picks for the week of 07/26/10

5 Reasons Why Ford Continues to Kick ButtFord created a good amount of social buzz this week with the unveiling of their all new 2011 Explorer. This Clickz.com post from Liana Evans provides insight that brands can learn from on why Ford continues to succeed in the social space. Forrester Recommends Caution with LBSMike Schneider [...]

Persuasive Picks for the week of 11/30/09

Top 5 Tips to Increase your Social Capital on LinkedIn While it might not get mainstream media attention like Twitter and Facebook do, LinkedIn is still a social networking giant. Sparxoo Senior Writer, Ethan Lyon shares a handful of tips for making the most of your efforts there. A Wiki of Social Media Marketing Examples [...]

Persuasive Picks for the week of 11/09/09

Coping With Social Media Burnout Have you reached the point of social media burnout? For some, committing to and keeping up with, social media engagement can be overwhelming. CIO.com’s Kristin Burnham contributes this guest post on the topic to the San Francisco Chronicle. Study: Social Media, Mobile Set to Impact Holidays in Big Way Retailers [...]

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