PerkettPRsuasion - The PerkettPR Blog » Ford http://perkettprsuasion.com The PerkettPR Blog Mon, 26 Jul 2010 15:07:13 +0000 http://wordpress.org/?v=abc en hourly 1 Persuasive Picks for the week of 11/30/09 http://perkettprsuasion.com/2009/12/04/persuasive-picks-for-the-week-of-113009/ http://perkettprsuasion.com/2009/12/04/persuasive-picks-for-the-week-of-113009/#comments Fri, 04 Dec 2009 16:43:54 +0000 Jeff Glasson http://perkettprsuasion.com/?p=1820 linkedinlogoTop 5 Tips to Increase your Social Capital on LinkedIn
While it might not get mainstream media attention like Twitter and Facebook do, LinkedIn is still a social networking giant. Sparxoo Senior Writer, Ethan Lyon shares a handful of tips for making the most of your efforts there.

A Wiki of Social Media Marketing Examples
Marketers looking for a plethora of social marketing examples should look no farther than Peter Kim’s Social Media Marketing Wiki. The site is constantly being updated by the community and is definitely worthy of a re-mention here in the picks!

How to Build a Social Media Campaign
Hilary JM Topper reminds us that “a successful social media program must be mindful of consumers’ interests” with this great guest post on BusinessWeek.com that includes sounds advice and an overview of Coca-Cola’s recent marketing efforts.

4 online brand gimmicks that failed
Bryan Maleszyk contributes to iMediaConnection with this post containing multiple examples of social campaigns that show how failure can often teach more than success.

Ford’s Got a Reason to Fiesta
Scott Monty recaps the success of Ford’s “Fiesta Movement” campaign that culminated with a grand tweet-up with Guinness Record potential. He also offers a glimpse of what’s next for Ford with the beginning of “Fiesta Movement Chapter 2.”

]]> http://perkettprsuasion.com/2009/12/04/persuasive-picks-for-the-week-of-113009/feed/ 1 Persuasive Picks for the week of 11/09/09 http://perkettprsuasion.com/2009/11/13/persuasive-picks-for-the-week-of-110909/ http://perkettprsuasion.com/2009/11/13/persuasive-picks-for-the-week-of-110909/#comments Fri, 13 Nov 2009 17:29:45 +0000 Jeff Glasson http://perkettprsuasion.com/?p=1763 Coping With Social Media Burnout
Have you reached the point of social media burnout? For some, committing to and keeping up with, social media engagement can be overwhelming. CIO.com’s Kristin Burnham contributes this guest post on the topic to the San Francisco Chronicle.

Study: Social Media, Mobile Set to Impact Holidays in Big Way
Retailers might get a little extra business from social media communities this holiday season. Christopher Heine from Clickz.com cites some interesting facts from a recent study by Deloitte.

Your Social Media Content Must Be Valuable
Content might be king, but SearchEngineWatch.com’s Liana Evans reminds readers that quality outweighs quantity when it comes to maintaining your high search engine rank.

Companies Identify Major Business Benefits in Listening to Online Conversation
More great facts, stats and examples of the importance of paying attention to online conversations about your brand, courtesy of Aberdeen and CNN Money.

How Ford does Social Media
JD Lasica shares this great video interview featuring Scott Monty who heads up Social Media at Ford.

]]> http://perkettprsuasion.com/2009/11/13/persuasive-picks-for-the-week-of-110909/feed/ 0 Persuasive Picks for the week of 10/19/09 http://perkettprsuasion.com/2009/10/23/persuasive-picks-for-the-week-of-101909/ http://perkettprsuasion.com/2009/10/23/persuasive-picks-for-the-week-of-101909/#comments Fri, 23 Oct 2009 16:34:12 +0000 Jeff Glasson http://perkettprsuasion.com/?p=1711 No Kidding
I’ll start the picks off with some humor via Scott Monty’s revisit to a post he did a year ago, asking “How many social media experts does it take to change a lightbulb?” I think you’ll enjoy the creative answers he received.

Ways to Be Human at a Distance
Chris Brogan reminds readers of the importance of showing the human side of your business when engaging your online communities. Lots of great tips here along with many additional bits in the comments.

When social media attacks: learn from others’ mistakes
Henry Elliss from the econsultancy.com blog shares five great real-world examples of how companies have made mistakes in handling their brands online.

4 Lies about social media
Penelope Trunk sheds some light on four common lies that many people wrongly believe about social media. We’re fond of correcting beliefs about all of them, but especially #4: “Social media is no place for business.” (Still don’t believe it? Let’s talk – we can help you understand why it is and what ROI you can receive.)

10 Proven Applications For Social Media
No, Adam Singer from the TopRank’s Online Marketing blog isn’t running through a list of tools to start using, but rather a more helpful list of business objectives to which social media can be applied. Read on for inspiration.

]]> http://perkettprsuasion.com/2009/10/23/persuasive-picks-for-the-week-of-101909/feed/ 1 Persuasive Picks for the week of 02/08/09 http://perkettprsuasion.com/2009/02/13/persuasive-picks-for-the-week-of-020809/ http://perkettprsuasion.com/2009/02/13/persuasive-picks-for-the-week-of-020809/#comments Fri, 13 Feb 2009 20:32:33 +0000 Jeff Glasson http://perkettprsuasion.com/?p=560 Open Source FundingThe Mark Cuban Stimulus Plan – Open Source Funding
This first pick strays a bit from the social media, PR and marketing space that I typically draw from, but its certainly relevant in these tough economic times. Mark Cuban shares his idea for “Open Source Funding” and invites businesses to present their plans directly on his blog! Startups that have been finding it hard to attract VC funding might benefit from this alternative route. Just be sure that your business meets the rules stated in the post!

Making Social Media Work (for your business to business marketing)
David Libby from the Inspiring Dialogue blog shares 5 tips to help B2B companies start getting their social media efforts working better for them.

Leading by Example
Scott Monty (head of Social Media at Ford) shares two stories that show how some simple gestures from CEO Alan Mulally have gone a long way to help build long-lasting relationships with a few customers.

Video – Participation Marketing, Social Media and Teams
Sports Marketer, Jason Peck shares the basics of Alan Rosenpan’s take on “Participation Marketing” and why it matters to pro sports teams and other businesses alike.

Feedly Mini Updated: Now with More Twitter and FriendFeed Interaction
If you’ve taken the plunge into social networking and are an active user of Twitter, FriendFeed and Google Reader, then you might be interested in taking a look at Feedly. Its a nifty little plugin for Firefox that not only allows you to more easily share blog posts back out more easily, but also allows you to see how many other people have shared it in Google Reader or Digg. It even tellls you how many people have had conversations about the post on FriendFeed – neat! This post from Sarah Perez on ReadWriteWeb gives a great overview.

]]> http://perkettprsuasion.com/2009/02/13/persuasive-picks-for-the-week-of-020809/feed/ 1 Persuasive Picks for the week of 06/16/08 http://perkettprsuasion.com/2008/06/20/persuasive-picks-for-the-week-of-061608/ http://perkettprsuasion.com/2008/06/20/persuasive-picks-for-the-week-of-061608/#comments Fri, 20 Jun 2008 15:49:57 +0000 Jeff Glasson http://perkettprsuasion.com/2008/06/20/persuasive-picks-for-the-week-of-061608/ O'reilly's Graphing Social Patterns ConferenceGSP East moves Social Media forward
Shiv Singh from the Going Social Now blog shares 5 takeaways from the “Advertising versus Appvertising” panel at O’Reilly’s recent Graphing Social Patterns East Conference. Each takeaway presents an interesting twist on today’s typical social media engagement philosophy and potentially points to the next evolution in Social Media Marketing. Thoughtful perspectives like this make me agree with Shiv on attending the next Graphing Social Patterns conference!

Dave Balter on Word-of-Mouth
John Moore from the Brand Autopsy blog shares his thoughts on Dave Balter’s (of BzzAgent) new manifesto entitled “The Word of Mouth Manual.” While a hard-bound version is available on Amazon, John links readers over to the PDF version for a free read.

How the Red Cross is using Twitter, YouTube, Flickr, RSS and Wordpress.com in their disaster response efforts
RexBlog.com shares how the Red Cross is utilizing new media to aid in times of disaster. They’ve been using a wide variety of online tools for a while now and this list is good starting point for building the full picture of the Red Cross’s social and new media efforts.

Now You Can Have a Great Facebook Profile and Have Fun Too!
Ok…you caught me. Technically this post came out last week, but questions about mixing personal and business networking with a single Facebook account continue to be at the top of the list with clients and employees alike. Phil Rosenberg from the reCareered blog lends another perspective on how to reach that happy medium.

Large Firm Getting into Facebook Apps – Many Eyes from IBM
Bill Ives shares some incite and links about IBM’s “Many Eyes” project in the social media software space. Registered members of SocialMediaToday.com might also find IBM’s social media case study white paper useful. A link to it is located on the right column of the SMT.com home page after signing in.

Bonus Pick!

Why I’m Blue
Boston’s own Scott Monty recently announced that he’ll be leaving us here in the east to head up social media for the Ford Motor Company out in Dearborn, Michigan! Obviously, this is an amazing opportunity for Scott and his presence in the Boston social media circle will truly be missed! Congratulations Scott, and we’ll be looking forward to using your future accomplishments at Ford as case studies for how social media in the enterprise is done right! Cheers!

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