“New Marketing” and “Social PR” are Simple. Talk With Me.

I constantly see chatter, blogs, articles and tweets out there about “New marketing” and “How PR works – or if it’s even necessary” now that social media is so mainstream, easy and accessible. Oy, I am so tired of the misconceptions that social media has somehow replaced these important roles in business. But I’m even [...]

Innovation in IT from … a PR company? Forrester Research Reports on PerkettPR’s “Golden Image” Standard

Update: Chris Silva, analyst at Forrester Research, kindly posted additional information and insight into the report, here. When I started PerkettPR over a decade ago, I knew I wanted to do something different. My goal was to build a new kind of PR firm that focused on superior client service through senior-level talent. I didn’t [...]

BusinessWeek says smart companies are using Twitter and Facebook—are you? We can help.

I am honored to be featured again in BusinessWeek as one of 50 CEOs Who Twitter, as a part of a larger story on social media. As I was just discussing the growth of interest in social media campaigns this morning with the PerkettPR crew, this is a timely article. We continue to receive incoming [...]

UPDATE: Facebook Beacon – Maybe Not SO Transparent

12/7/2007: UPDATE – this week Facebook issued an apology and users can now opt out. The advent of social media has had everyone throwing words around such as transparency, interaction and sharing. But the hoopla this week over Facebook’s Beacon suggests that the world is not as transparent and willing to share personal information as [...]

Are We Too Old for Facebook?

We are doing a lot of work on the social networking front here at PerkettPR – training workshops, new hires/social media staff and holding some really valuable analyst and media discussions. We’re following Forrester Research as you know, and their Groundswell activities, as well as watching closely for great examples of business use of social [...]

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