Persuasive Picks for the week of 01/25/10

foursquare_logo_girl6 marketing opportunities on Foursquare
Many are predicting that 2010 will be the year of mobile marketing. If thats the case, then iPhone and Blackberry app Foursquare is on its way to being a leading platform in that space. Tony Felice from iMediaConnection shares 6 ways marketers can take advantage of this increasingly popular mobile app.

Facebook Marketing Tips: Make the Most of Your Fan Page
Online Marketing Blog Copywriter, Michelle Bowles shares a few great tips on making the most of your Facebook Fan Page and provides examples of real pages that are inline with her advice.

Coca-Cola’s Super Bowl Ad Plans Include Social Media
Stuart Elliot from the WSJ’s Media Decoder blog provides a run-down of Coca-Cola’s Super Bowl campaign that includes a combination of traditional tv ads and online focused social media efforts

50% of Marketers Shifting Funds From Traditional to Online; Social “Top Priority”
Marketing Pilgrim’s Andy Beal shares the results from a recent report from the Society of Digital Agencies that indicates marketers are continuing to put more time and effort in the online social space.

Social Media As Customer Service
Lauren Fischer from SimplyZesty explores the trend of businesses adding social media platforms to their customer service workflows. A link to a Forrester presentation is also provided.

 

Persuasive Picks for the week of 08/02/09

TechRadium vs. TwitterTwitter Sued for Patent Infringement – and it doesn’t look good
How would your online social interactions change if Twitter suddenly went away? We may soon find out.

The 10 Rock Solid Elements of Effective Online Marketing
Snag this free PDF written by Copyblogger founder Brian Clark, and find out more about the importance of building online authority.

Social Media Marketing Spend to Hit $3.1 Billion by 2014
Forrester‘s new Interactive Marketing Forecast for the next five years shows healthy growth that will out-pace email and mobile, but naturally, still won’t top traditional ad spends.

Time to Replace your Online News Room with Facebook!
The term “online newsroom” was all the buzz a year or two ago. Paul Dunay argues in favor of ditching a home-grown news room to go with Facebook pages, as a free alternative with better exposure. Read his post on MPDailyFix.com

Community Netiquette: How to Avoid Stepping on Virtual Toes
Community Guy Jake McKee shares some of the basics for proper conduct in online communities – especially when representing your company.

Persuasive Picks for the week of 06/21/09

Facebook Marketing for Dummies5 Tips for Optimizing your Facebook Marketing
Facebook’s 200+ million users make it an increasingly attractive place to try some social marketing efforts. Paul Dunay of the Buzz Marketing for Technology blog shares five ways you can optimize those efforts.

The Forgotten Social Media Tool
With so many social networks and platforms to utilize these days, it’s easy to forget the countless bulletin board systems out there that still have incredibly active communities covering limitless niche topics. Robert Quigley brings bulletin boards back into perspective with this post on MediaBullsEye.

How to Use Social Media: An Interview with Lee Aase of Mayo Clinic
Guy Kawasaki shares this interesting interview (via Amex’s Open Forum blog) with Lee Aase of the Mayo Clinic on how they have been utilizing social media.

My Top 10 Sources of Content Inspiration
Being able to generate a continuous stream of content for blog posts comes naturally for some. For others, it can be a torturous process. Duct Tape Marketing’s John Jantsch shares 10 places where he finds inspiration for writing a plethora of great content.

Report: Companies Should Organize For Social Media in a “Hub and Spoke” model
Many companies diving into the social media space are still trying to figure out what department actually “owns” social media. Should it be part of an existing internal group or is a re-organization in order? Forrester’s Jeremiah Owyang shares three different models of company organization that can be found in his latest report.

Persuasive Picks for the week of 02/22/09

forrester_graph.jpgB2B Buyers Dig Social Media
Jordan McCollum highlights the key takeaways from Forrester’s recent report on how B2B buyers interact with social media. Forrester clients can access the full report here.

Turning your feed reader into a powerful monitoring dashboard
I’m a big fan of using Google Reader to aid in some of my social media/brand monitoring efforts. Mack Collier from the Viral Garden blog shares some tips and techniques on how he uses it in conjunction with Bloglines.

5 Ways To Find & Acquire Customers On Twitter
These days, the economy forces businesses to get creative when trying to finding new clients. Brian Norgard writes this guest post on the ShoeMoney blog to share five ways you can use Twitter for finding new business.

Twitterville Notebook: Jeremiah Owyang
Shel Israel continues his Twitterville series of posts by interviewing Jeremiah Owyang on the topic of personal brand.

Do You Have the ‘Four As’ To Be a Thought Leader?
Dana Vanden Heuvel writes this guest post on Marketing Prof’s Daily Fix to share the four “A’s” you might need to be a thought leader in your industry.

Persuasive Picks for the week of 06/09/08

Talking About Competitors
John Cass, the newly appointed Online Community Manager for Forrester touches on how to talk about your competitors and shares 5 tips from Dharmesh Shah at OnStartups.com.

Ongoing List of Social Media Examples in the Auto and Car Industy
Jeremiah Owyang provides an excellent list of social media case studied revolving around the automobile industry.

Blog Topics for Business to Business Customers
Coming up with a steady stream of topics for your corporate blog is sometimes not an easy task. This can be especially challenging in the B2B space where topics can be rather, well…dull. Chris Brogan help ease the process with several good suggestions.

H&R Block Social Media Programs Success
Jennifer Jones from PodTech interviews Paula Drum, VP of Marketing for H&R Block on their use of social media tools and the success that they’ve had. Be sure to check out all of Jennifer’s other excellent interview podcasts as well.

Must-Read Books for the Social Media Marketing Newcomer
This post on the Ignite Social Media blog touches on 9 “must read” books for those diving into the social media space.