As we close out the year, we are now turning our attention to strategies for 2016. In a piece for Entrepreneur, contributor Sujan Patel takes on this topic as it relates to marketing strategies for small businesses. This article called “5 Marketing Changes Small Businesses Need to Make in 2016” emphasizes the importance of relationship and mobile marketing.
In an article as part of the MarTech Landscape Series, we look at B2B marketing automation software and what it is. This article called “MarTech Landscape: What Is Marketing Automation Software?”, we learn about what marketers need to understand before adopting a marketing automation platform.
Digital fundraising is the topic of NPR’s piece called “A Click Too Far: Why Using Social Media Isn’t That Great For Fundraising“. This piece, authored by Alina Selyukh, references some of the great social media fundraising campaigns such as the ALS Ice Bucket Challenge, but goes on to discuss how most campaigns aren’t proven to be all that effective. Only 3 percent of fundraising referrals came from social media.