PR: Needed, If Not Loved – and Sorely in Need of Industry Change

I had the pleasure of receiving a complimentary copy of Rafe Needleman’s book, “PRO PR TIPS: Public Relations Advice from a Jaded Journalist” recently. (Thank you to its sponsor, ITDATABASE). This book is a brief and humorous – although sadly accurate – compilation of 100 tips that Rafe started originally as an occasional exasperated Twitter [...]


Persuasive Picks for the week of 08/04/08

Are Social Media Jobs Here to Stay?
Ben Parr from Mashable.com touches upon the future of social media oriented jobs. Are they a flash in the pan or here to stay?
An Anthropological Introduction to YouTube
Be sure to set aside an hour to watch this one. Its well worth it and gives a very detailed and interesting [...]

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PerkettPRPerkettPR: C Klaehn of client @CMNTweets speaks tomorrow at #ucda on higher ed. Share opinion: should univ's involve you in brand? http://bit.ly/aqNDT3
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PerkettPRPerkettPR: RT @MediaPost: The relative value of social media platforms http://bit.ly/9kVeew Mobile #1, email #2, then FB and Twitter.
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