PR: Needed, If Not Loved – and Sorely in Need of Industry Change

I had the pleasure of receiving a complimentary copy of Rafe Needleman’s book, “PRO PR TIPS: Public Relations Advice from a Jaded Journalist” recently. (Thank you to its sponsor, ITDATABASE). This book is a brief and humorous – although sadly accurate – compilation of 100 tips that Rafe started originally as an occasional exasperated Twitter [...]

Persuasive Picks for the week of 08/04/08

Are Social Media Jobs Here to Stay? Ben Parr from Mashable.com touches upon the future of social media oriented jobs. Are they a flash in the pan or here to stay? An Anthropological Introduction to YouTube Be sure to set aside an hour to watch this one. Its well worth it and gives a very [...]