Persuasive Picks for the week of 11/08/10

Mobile Users Want Branded Apps that Are Useful, Not Just for Marketing
Thinking of building a mobile app for your brand? This ReadWriteWeb post from Frederic Lardinois highlights recent findings and advice from app development agency EffectiveUI – to point you in the right direction.

Want to Lead Corporate Social Strategy? Read This.
Scott Monty, head of social media at Ford Motor Company, shares highlights from Altimeter‘s “Career Path of the Corporate Social Strategist” report. The Slideshare version of the report is also included.

Could Facebook replace your e-mail inbox?
Mashable‘s Pete Cashmore speculates on Facebook‘s rumored plunge into the email provider space. Do they have what it takes to lure people away from the likes of GMail and Yahoo Mail? Read on for one perspective.

B2B Social Media Resources
Chris Brogan shares a plethora of great B2B resources that go beyond his ongoing collection of case studies on Delicious.

Social Media’s Impact on Offline Sales
Elizabeth Glagowski explains how social media can impact the bottom line through actual sales and provides several real world examples of businesses that are doing it right.

Persuasive Picks for the week of 02/08/10

Why Google Buzz is brilliant and deadly to social media 1.0
GoogleBuzzLogo68As fanfare over the iPad announcement dies off, Google amped up the online world with a new feature announcement. In this post, Christopher S. Penn shares his views of the positive and negative implications of the all new Google Buzz feature in GMail.

The Value of the ReTweet
Donna Maria from the Indie Business Blog explains the value of “re-tweets” through the result of a month long Twitter experiment she conducted with her fellow colleagues.

Toyota: Way too little, way too late & what they should have done
While the whirlwind of bad press haunting Toyota is far from over, B.L. Ochman recaps the events that started it all, how Toyota reacted and what they should have done to ease the harsh reactions.

Why Social Media Is the New Agency-Client Relationship Builder
Conversation Agent, Valeria Maltoni focuses on the need for companies to consolidate their agency relationships down to one that can provide multiple services (like we do!).

Examples of social media policies
The topic of a Social Media Policy comes up within almost every company when they first begin to engage in the space. This post by Drew McLellan provides a list of many existing examples to help you get started on your own policy.