Persuasive Picks for the week of 07/18/11

What is Engagement in Social Media? Angela Hausman explores the definition of “engagement” via this post on SocialMediaToday. Be sure to read through the comment thread for additional definitions and view points from the SMT community. What does Google+ mean for your social media policy? Technologist David Reinhardt expands on the potential impact Google+ will have on the [...]

Persuasive Picks for the week of 07/11/11

The 5 Es of Content Marketing ConversationAgent‘s Valeria Maltoni shares five inspirational tips to help writers take advantage of the “lazy days” of summer by pushing forward and gaining traction with their content creation and marketing efforts. 4 [Social Media] Failures and a Success Sometimes the best way to learn is through your mistakes. This time [...]

Persuasive Picks for the week of 06/27/11

Google Launches Google+ To Battle Facebook Google’s announcement of their new Google+ service has been getting mixed reviews around the blogosphere from those who have been able to get an invite thus far. Get caught up with what the service entails, with this overview from Mashable‘s Ben Parr. Does Social Media Have a Return on [...]

Persuasive Picks for the week of 05/30/11

How JetBlue’s Social Media Strategy Took Flight Mashable‘s Todd Wasserman shares an interesting Q&A with JetBlue Marketing SVP Marty St. George that provides some insight into the company’s tremendous success with their social efforts. 5 top social media security threats There’s plenty of information out there about the benefits of integrating social media into your [...]

Persuasive Picks for the week of 03/28/11

7 Social Media Lessons From Phil CollinsMarjorie Clayman guest posts on Jay Baer‘s Convince and Convert blog with this entertaining post that draws parallels between Phil Collins‘ career and social media best practices. Do You Need a Social Media Detox?Creating a balance between social media responsibilities at work and personal time can be a tricky task, [...]

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