Persuasive Picks for week of 6/4/12

Go ahead and throw out everything you used to know about SEO, such as link building, keyword-rich content, internal links, and tracking results on SERPs. It’s time to start over. MarketingProfs‘ Aaron Dunn writes that in a little over a year, Google has rendered 10 years of SEO dogma mostly useless in The New Google Search: Six Changes That Rocked the SEO World.

Everyone knows Pinterest is one of the fastest growing sites of all time, shooting up to No. 3 among social networking sites in less than two years. Bonnie Kintzer, CEO, Women’s Marketing Inc. and iMediaConnection contributor, explains that it’s also the first design-focused site to reach mainstream working women with children in large numbers – the sweet spot of many brands and retailers in 7 reasons why Pinterest is unique for marketers.

You’re a small business with very limited resources (time, money, and employees), so how on earth can you incorporate a social media strategy into what you’re already doing – especially when there are so many avenues out there to cover? Liana Evans provides some helpful tips to get the most out of Social Media on a Small Business Budget on ClickZ.

Social Media Marketing success is based almost entirely on how well you engage your customers. James Meyer would like to qualify that by “almost” reasoning that if your efforts are not supporting a quality brand, product or service, you could do most everything perfectly and still not get great results. On SocialMediaToday he provides a number of great tools that create visibility and allow you to monitor your effectiveness in Measuring Engagement Levels in Social Media

Persuasive Picks for week of 11/28/11

IT Web journalist Kathryn McConnachie reports on Google’s video sharing platform unveiling a new homepage, channel design and user interface in YouTube Gets a Makeover

Huffington Post blogger Philip Keightley provides ringside commentary in Let’s Get Ready to Rumble: Facebook versus Google+ in the Battle for Social Media Hearts and Minds

 

Who Are the Top 10 Influencers in Social Media? Forbes contributor Haydn Shaughnessy shows how some influencers have the reach and pull as media outlets.

Ed Lundquist gives 10 Social Networking Tips For CIOs on InformationWeek as he explains why adding a robust enterprise social network to your priority agenda is a must, and how to get going.

Armondo Roggio provides insight on how the continued growth of social networking and blog sites have an effect on brand marketing, consumer shopping behavior and innovation  - 3 Ways Social Media Affects Brands via Practical eCommerce.

 

 

Persuasive Picks for the week of 11/14/11

Why Social Media Works is a great article by
Joe Britton, CEO of Sugar Ventures LLC and provides some insight at Business Insider on to how advertisers can reach consumers through mobile and social media marketing.

 

MarketingProfs Ford Kanzler and H.Buford Barr explain the skills and attributes needed to be a successful PR pro; and how to adapt to current trends in today’s PR world in an article entitled Nine Essential Skills for Any Public Relations Professional.

David Nordfors, Adjunct Professor IDC Herzliya, asks Huffington Post readers “Who doesn’t want the survey-less society?” and explains how Web 2.0 is making it happen in his article Commemities: Analytics in the Age of Web 2.0.

 

Why Companies Should Invest in Google+ Brand PagesMashable publishing partner ClickZ explains “When Google makes a move in the social space, it’s important to pay attention to, understand, and identify how the offering can and should be leveraged for your business.”

 

Another article worth reading is Social Media Marketing Grows Among Small Businesses.  Are you a small business who utilizes social media to engage clients? Nathan Eddy at eWeek reports that you are not alone, a recent survey indicates that small businesses are allocating more time to social media marketing.

 

 

Persuasive Picks for the week of 08/08/11

LinkedInGetting the Most Out of LinkedIn for B2B (and Beyond!)
MarketingProfs Managing Editor Matthew Grant recaps some great LinkedIn tips for B2B organizations that were part of a “MarketingProfs How2″ segment that was originally part of a This Week in Digital Media episode featured on the PJA Radio website. A link to the audio segment is also availble in the post.

How We Approached Social Media As A Brand New Business
Ex chartered accountant turned small business entreprenuer, Tahzeen Basunia shares his story of getting started with social media while starting a brand new business selling natural, vegetarian sweet boxes at the same time.

13 Hot Facebook Marketing Tips From the Top Pros
The crew over at SocialMediaExaminer.com continue to pump out incredibly useful content like this tip packed post from on Facebook Marketing.

How Your Business Should Be Preparing for Google+
David Polykoff provides some food for thought as to why business need to start preparing for the launch of Google+ Business pages and the SEO potential they’ll bring to your brand.

Twitter, Facebook And LinkedIn: Social Media And American Identity [INFOGRAPHIC]
Shea Bennett from Mediabistro‘s AllTwitter blog shares this stats packed infographic from Hasai that goes into great detail about how Americans use social networking sites. Is it just me or do these stats not paint a very positive picture of the average American?

Photo courtesy of Nan Palmero

Persuasive Picks for the week of 07/27/11

Steering WheelInfluencers
Chris Brogan dives into the true definition of an Influencer – and no, it has nothing to do with your Klout score or the price of your Empire Avenue stock. Be sure to read through the comments for even more points of view.

8 Ways to Maximize Your YouTube Marketing Results
Rick Brooks from Flyte New Media shares 8 great tips for getting the most out of your video production and distribution efforts when posting to Youtube. Each tip is packed full of great information that even seasoned YouTuber’s can benefit from.

Could Social Media Flub Cost You $4.3 Million?
David F. Carr highlights some jaw-dropping dollar figures from a recent Applied Research survey (sponsored by Symantec) that revealed potentially negative and more costly consequences of bringing your brand to the social space.

Number of Corporate Social Media Accounts On Rise: Risk of “Social Media Help Desk”
Altimeter‘s Jeremiah Owyang shares some interesting stats on the number of social media accounts that larger brands are maintaining, along with some helpful advice for Social Media Strategists to help prevent their roles from turning into “the ever reactive sanitation role of social media helpdesk.”

15 Google+ Sites & Services for Power Users
As companies sit and patiently wait for the launch of Google+ features for brands, active users of the service with their personal accounts might like Amy-May Elliot‘s list of Google+-related websites and services compiled in this post on Mashable.