Persuasive Picks for the week of 03/28/11

Phil Collins Rolling Stones Cover7 Social Media Lessons From Phil Collins
Marjorie Clayman guest posts on Jay Baer‘s Convince and Convert blog with this entertaining post that draws parallels between Phil Collins‘ career and social media best practices.

Do You Need a Social Media Detox?
Creating a balance between social media responsibilities at work and personal time can be a tricky task, and sometimes it can be overwhelming. GigaOm‘s Om Malik shares this fun info-graphic from Column Five Media that might help determine if you’re in need of a Social Media Detox.

15 Services to Manage Your Social Media Activity
If my previous pick found you in the need of a detox – but quitting cold-turkey isn’t in the cards – then perhaps one of these social media management tools can ease the flow of the information fire hose.

With +1, Google Search Goes Truly Social — As Do Google Ads
Google launched its anticipated “response” to Facebook’s Like button in the form of its new “+1″ button which will appear in Google search results and later as a standalone button that can be added to individual websites. Get the full rundown via this TechCrunch post from MG Siegler.

Our Choice: The Funniest April Fools’ Jokes
Seeing that this work week ends on April Fool’s Day, it’s only fitting that I top off the picks with Mashable‘s selection of online pranks from the likes of Google, YouTube, LinkedIn and ThinkGeek.

Raleigh’s Social Media and Tech Community share 2011 Predictions at TIMA Summit Party

Last Thursday night I attended the TIMA Summit Party – the only afterparty for the Third Annual Internet Summit in Raleigh, North Carolina. Quickly becoming one of the largest internet conferences on the East Coast, the Internet Summit was a near sellout this year with an estimated 1500 attendees!

Bringing together Internet executives, senior marketers, entrepreneurs and investors, this years speakers represented companies like Google, Microsoft, Salesforce.com, Yahoo!, Go Daddy, AutoTrader.com, and more. Speakers presented on topics ranging from Social Media, to Mobile, Online Video, Cloud Computing, Real-time, Analytics, Online Advertising, and E-commerce.

The TIMA Summit Party was also a huge success! Hosted by TIMA and co-sponsored by DesignBox – who provided the awesome venue – and MediaTwo Interactive, some have said this year’s party was one of the best events tied to the Tech/Social Media community of Raleigh.

The following video offers a small taste of how great the event was and features a few of the party attendees sharing their predictions for 2011. What do you think will be the hot trends for 2011? What do you think about some of the predictions shared in this video? Share your response in the comments section below – and thanks for watching!

Persuasive Picks for the week of 09/13/10

6 Ways to Lose Customers, Credibility And Friends On Social Media
Outspoken Media’s Lisa Barone reviews some unsavory online behaviors in social platforms that should be avoided when marketing yourself and your business.

B2Bs Tap Social to Boost Search
This eMarketer post highlights a recent study showing that B2B marketers are finding positive results from their online social efforts, but not all are following through with proactive monitoring – and as a result, might be leaving additional opportunities on the table.

Google’s Schmidt taking small steps into social
People’s anticipation that Google has been secretly working on a monster social platform to challenge the likes of Facebook was brought down a few notches after Google CEO, Eric Schmidt‘s,  Zeitgeist 2010 conference presentation.

Debunking 5 Myths About Content Marketing
You’ve probably heard the phrase “content is king” on more than one occasion, but regardless of how many times it’s said, companies still feel overwhelmed with the idea of creating new content (consistently) for publishing on social platforms. This post by ConversationAgent, Valeria Maltoni, clears up five misconceptions that often come with the territory in content marketing.

What people are saying about upcoming Twitter redesign
Paul McNamara from NetworkWorld‘s Buzzblog shares various perspectives from notable industry voices on this week’s interface redesign announcement from Twitter. Here’s Twitter’s official promotional video for the redesign – including a glimpse of the interface towards the end (if you missed it earlier).

 

Image: respres (via Flickr)

Persuasive Picks for the week of 09/06/10

My 3 takeaways on Google Instant
Christopher S. Penn provides an eye opening look at the affect Google’s Instant Search will have on your PPC (pay-per-click) metrics if your business utilizes Google’s AdWords program.

The Social Media Insider, Unplugged
Mediapost’s Social Media Insider, Catharine P. Taylor, shares thoughts on a topic that many of today’s “web-workers” struggle with – the pressure to stay connected versus the freedom of going unplugged.

Help Customers Count on You
Jeanne Bliss from MPDailyFix.com explains the importance of creating a “service magnet” to attract new customers and keep existing ones coming back. She strengthens the idea with highlights from TD Bank‘s success with implementing “Penny Arcades.”

5 ways you will be defeated by the pitch process
Sean X Cummings lays down a healthy dose of reality for agencies when it comes to pitching new business in this post on iMediaConnection.

3 Studies Show Facebook’s Marketing Potential
Amy Porterfield shares the results of three Facebook marketing studies that show the potential value the platform has – based on usage patterns, ad placement and more – via this post on SocialMediaExaminer.

Persuasive Picks for the week of 08/02/10

wave_logo Google Wave is Dead
This ReadWriteWeb post by Marshall Kirkpatrick covers the short lived life of Google Wave after this weeks announcement that Google will be halting future development on the product.

3 Ways to Handle the Unpredictable Behavior of the B2B Buyer
Michele Linn from MarketingProfs shares this very entertaining comparison between her two year old daughter and the characteristics of the typical B2B buyer.

The Need for Social Media AND PR
Mark Evans touches upon why social media is not a replacement for traditional public relations and why they can provide a ‘one-two punch’ when used in combination.

Brands Slow to Embrace Social Media For Global Markets
Mark Walsh from the MediaPost News recaps findings from a recent Harris Interactive study that found less than 50% of companies surveyed are using Facebook to connect with consumers globally.

50 Surprising Facts About Social Media
Did you know that the average Facebook user has 130 friends? This post on Edudemic.com lists a plethora of interesting and fun facts about many of the social network platforms that we all know and love.