Persuasive Picks for the week of 09/13/10

6 Ways to Lose Customers, Credibility And Friends On Social MediaOutspoken Media’s Lisa Barone reviews some unsavory online behaviors in social platforms that should be avoided when marketing yourself and your business. B2Bs Tap Social to Boost SearchThis eMarketer post highlights a recent study showing that B2B marketers are finding positive results from their online [...]

Persuasive Picks for the week of 09/06/10

My 3 takeaways on Google InstantChristopher S. Penn provides an eye opening look at the affect Google’s Instant Search will have on your PPC (pay-per-click) metrics if your business utilizes Google’s AdWords program. The Social Media Insider, UnpluggedMediapost’s Social Media Insider, Catharine P. Taylor, shares thoughts on a topic that many of today’s “web-workers” struggle [...]

Persuasive Picks for the week of 08/02/10

Google Wave is Dead This ReadWriteWeb post by Marshall Kirkpatrick covers the short lived life of Google Wave after this weeks announcement that Google will be halting future development on the product. 3 Ways to Handle the Unpredictable Behavior of the B2B Buyer Michele Linn from MarketingProfs shares this very entertaining comparison between her two [...]

Persuasive Picks for the week of 05/17/10

PR Responsibilities | Selling Social Media Ashley Wirthlin and Frank Strong offer up Part one of a multi-part series on PR responsibilities. This first post dives into the challenges PR firms face when adding social media to their roster of client services. 10 Ways to Improve Your Work-Life Balance Inc.com shares 10 tips for web-workers [...]

Persuasive Picks for the week of 04/05/10

How Can SMB Owners Learn Social Media?Lisa Barone provides some concrete ways SMBs can begin learning the ins and outs of social media on their own without the help of one of the gazillion “social media experts” out there. (Of course, it’s all about having the time to do it!) Making the real-time Web relevantThe [...]

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