“New Marketing” and “Social PR” are Simple. Talk With Me.

I constantly see chatter, blogs, articles and tweets out there about “New marketing” and “How PR works – or if it’s even necessary” now that social media is so mainstream, easy and accessible. Oy, I am so tired of the misconceptions that social media has somehow replaced these important roles in business. But I’m even [...]

Persuasive Picks for the week of 05/24/09

Spymaster: The Twitter Game That Will Assassinate Your Time As if Twitter weren’t enough of a distraction from your day on its own, we now have “Spymaster” to contend with. Keep your eyes peeled for the “#spymaster” hashtag to start flooding your stream, as the wild adoption of this new Twitter-based game ensues! Nine worst [...]

Persuasive Picks for the week of 05/12/08

Why Twitter Matters As the popularity of Twitter continues to grow, we’re starting to see it gain more mainstream press coverage. This post on BusinessWeek.com by Stephen Baker dives into what the future might hold for the Twitterverse. Best Social Media Advice From This Site Chris Brogan compiles some of the best and most informative [...]

Drop the Excuses and Start Participating

As you may know through my various Tweets, I spoke yesterday at the Ragan Corporate Communicators Conference in Chicago with our EVP, Heather Mosley. We substituted at the last minute for another speaker who dropped out unexpectedly. I’m not going to lie, I was nervous coming in as the backup substitute – none of the [...]