Persuasive Picks for the Week of 03/24/08

There were a lot of juicy bits to choose from this week. Here are a few that made our Persuasive Picks:

A Successful MySpace Social Media Campaign
While not all businesses will find MySpace to be suitable platform for their Social Media campaigns, those who might will find inspiration in this post on the Social Media Optimization blog. It details the success that Disney had during its recent campaign to promote its “Step Up” movie franchise.

15 Reasons Why Blogging Matters More Than Ever
If Mitch Joel’s Six Pixels of Separation Blog and Podcast aren’t on the top of your reading and listening lists each week, then you should take some time to work them to the top of your list. This week he touches upon why blogging still matters. While its a topic that has been beaten to death on hundreds of blogs already, Mitch’s points are all very relevant and are presented in a thoughtful way that keep the material fresh.

The Ready, Fire, Aim, Reload Strategy for Social Media Success
Brian Clark from Copyblogger touches upon a new a new style of thinking that should be understood when adapting to the process of creating content for your site’s visitors.

Case Study: Dissecting the Dell Regeneration Graffiti Facebook Campaign
Forrester’s Jeremiah Owyang analyzes Dell’s recent Regeneration Graffiti campaign on Facebook and shows that sometimes letting go and letting the community drive the “campaign bus” can yield very positive results.

The Beauty, Secrets and Utility of Twitter for Business
Social Media Strategy Consultant, B.L Ochman shares her experiences and love for Twitter and how it fits into her daily ritual as a favorite business tool.

Turning radicals into revolutionaries: the key to kick-starting your social strategy
More good nuggets from the Forrester camp this week with this post by Charlene Li who taps more content from her upcoming book Groundswell. This time Charlene speaks towards harnessing the power of your most passionate employees to lead the charge in engaging your customers online.

Persuasive Picks for the Week of 03/17/2008

This post marks the start of a new weekly series on PerkettPRsuasion that will highlight many of the notable happenings in the world of Social Media and PR. From time to time we’ll also include links to posts about personal productivity and tips for working in a virtual company like PerkettPR (10 years strong!!). Each entry will include links to the original post as well as some brief commentary explaining a bit about the topic and its relevance. Here are the “Persuasive Picks” for this week:

25 Social Media Buzzwords Explained (Part 1 & Part 2)
Jim Tobin from IgniteSocialMedia.com shares this great two-part post listing 25 common Social Media buzzwords and brief explanations of each. This is a good primer for folks who are new to the Social Media space and want to get a jump-start on the lingo.

Bucking the System
Forrester’s Josh Bernoff shares insight on strategies for pioneering change towards Social Media within your company. The advise is taken straight from Bernoff and Charlene Li’s upcoming book, Groundswell.

15 Free Social Media White Papers and Ebooks
Even if you’re a seasoned Social Media maven, there are sure to be some interesting nuggets and different perspectives found in this compilation of 15 white papers and ebooks posted on Mashable.

How I tamed my inbox
Chris Brogan shares his process for keeping his email inbox clean and projects organized. Both are chores that haunt web-workers on a daily basis! Chris also provides a link to Merlin Mann’s excellent “Inbox Zero” talk that he presented at the Google offices last year.

Organizing Our Digital Lives
Scott Monty fom Crayon appears on MarketingProf’s Daily Fix this week and shares a number of web-based aggregators that can help you get a handle on the fire hose of information that can drown the typical web-worker. I’ve played with a few of them, and they can definitely help get the flow under control.

Starbucks Transformational Agenda
Brand Autopsy’s John Moore takes a look at the initiatives that Starbucks announced after their 2008 Shareholders Meeting and offers an interesting perspective. All eyes are on their announcement of the MyStarbucksIdea.com website that is being launched as part of their new Social Media strategy. Its success (or failure) could be the next most popular case-study!

Thats all for this week. Feel free to leave a comment and start a discussion on any of the topics. Let us know what you think of the format, and stay tuned for more “Persuasive Picks” next week!

Are We Too Old for Facebook?

We are doing a lot of work on the social networking front here at PerkettPR – training workshops, new hires/social media staff and holding some really valuable analyst and media discussions. We’re following Forrester Research as you know, and their Groundswell activities, as well as watching closely for great examples of business use of social media. Many of these include YouTube and LinkedIn and some are extending campaigns to Facebook, MySpace and others.

A few weeks ago, Dan Costa of PC Magazine, wrote about social networking and indicated that perhaps some of the more popular of these sites do not hold credible value for the over-30 crowd. His column, “MySpace is Not Your Space,” provides a guideline (his opinion) on who should be on which site. While we don’t totally agree – we think some of his thoughts on the use of these sites are short sighted – it’s interesting to think about. (For example, he states “I am not trying to keep the 50-something, married software engineer away from the 17-year old coed cheerleader majoring in Art History—although maybe I should be.” We don’t’ think that’s what professionals are focusing on with their use of these sites – and can’t the two co-exist without crossing paths? For example, if we’re trying to reach high school students for a campaign, isn’t it better that we are involved in and understand the medium that we are using?)

We believe that social networking will continue to evolve as an industry and, while Facebook may not launch a separate site as Dan suggests, it has inspired many new sites that do provide a more laser focus on specific issues and groups. For example, our client Sermo focuses on medical doctors, other focused sites already exist for PR professionals, the town you live in and various hobbies – even venture capitalism, as today’s Boston Globe reported on next month’s launch of VentureNetwork.vc, an online social network for professionals looking for another channel to connect and talk shop. The user numbers on these sites may not reach Facebook’s level, but as we all continue to figure out the value and monetary possibilities for such communities, the value will increase regardless of the numbers – camaraderie, additional support and encouragement, new networks, collective insight and more are invaluable.

For example, Guy Kawasaki wrote a great blog post at AlwaysOn regarding how one of the less-understood social networking tools, Twitter, can add value today. Many people out there don’t get the value of Twitter (we just started exploring this ourselves) and may say, as Dan does about MySpace and Facebook, that it’s a better tool for the younger crowd with time on their hands. Guy shows that it’s so much more – already driving “tens of thousands of page views,” debunking rumors and extending networks. And, since no one person seems to really have the answers on social networking’s value to business – yet – keep exploring, keep trialing and keep sharing your insights.

Can’t wait for the Groundswell

Forrester Research analysts/bloggers Charlene Li and Josh Bernoff will be announcing the winners of their Groundswell Awards this week and we can’t wait. Not because we submitted clients but because we are genuinely interested in what’s happening out there with social networking and technologies.

The winners will be announced at the Forrester Consumer Forum, taking place October 11 and 12 in Chicago. You can read a sneak peek from some of the entries in Josh’s September 17 blog entry, “Insight from 78 Social Media Projects.”

While B2C is well on its way with social media success, our clients are constantly asking us who’s doing what with social media, what the results have been, who’s doing it well and who’s not – especially in the B2B space. If you have great examples or articles to share, please let us know. For now, it seems everyone in B2B is stumbling around in the dark looking for the light! Agree? Disagree? Know a company who’s figured it all out when it comes to social networking for B2B? Please, share!