“Influencers Who Inspire” – Interview with Jessica Bartlett, Boston Business Journal

We continue our “Influencers Who Inspire” series with Jessica Bartlett, Health Care Reporter for Boston Business Journal. Jessica shares what types of stories she is on the lookout for, her favorite book and more.

 

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Tell us a little bit about your role at BBJ?

I’m the health care reporter at the Boston Business Journal, which has me covering everything from hospitals to digital health companies to promising research to policy makers to insurers to startups to the occasional biotech and pharmaceutical story. We have digital newsletters we put out throughout the weekday and a weekly print product as well, so my time is split writing content for these products.

You are very passionate about writing and publishing. What is your favorite book or author?

My favorite book is East of Eden by John Steinbeck. The writing is beautiful, and the character development is unlike anything else I’ve ever read. It is a talent to write characters a reader can hate but still understand.

As a child, what did you envision yourself doing? Favorite subject in school?

As a child, I wanted to be on broadway! It was a career I had in my mind through high school, with decades of dance lessons and dozens of plays under my belt. But I wanted a job that would give me health insurance (irony, now that I cover health care), and the reality of always looking for work seemed overly stressful. I’ve always loved to write, and English was always my favorite subject in school. I decided journalism was the best way to do something artistic while still making a living, and came out of picking classes during orientation at the University of Vermont and declared to my mother that I’d be a journalist.

How did your education prepare you for your role today as a journalist?

My preparation for journalism truly happened outside the classroom — I worked for the school newspaper at the University of Vermont and learned how to write for a newspaper there. During an internship at the Patriot Ledger, I learned what professional newspaper writing should look like and be. I don’t have a degree in journalism (I majored in English and Studio Art with a focus in photography), but my education offered me a love of writing and reading, and a general curiosity about a variety of subjects — perhaps the most helpful part of my education. As a journalist, you never know what you’ll be covering, and curiosity and a desire to learn has always been my biggest asset.

As managing editor of your collegiate newspaper, what was the most interesting part of your role? Most challenging?

The most interesting part of being managing editor was being able to have a broader view of what we were doing as a paper, and all the people who worked within it. I read every article before it went to print, had meetings with editors to come up with ways they could better manage their writing staff — it afforded me a great view of a paper’s entire operations, and allowed me to have a more meaningful impact. Most challenging was perhaps running a newspaper filled with my peers, none of whom were paid to be there. But I learned a lot about leadership and people, that you have to manage personalities, hold people to high standards, but appreciate that they showed up.

As a reporter covering healthcare, what types of stories are you always on the look out for?

I’m looking for health stories that haven’t already been covered, and are things people will want to read — whether it’s why Medicaid insurers are losing millions, a breakthrough diabetes treatment or the new app that could change how people interact with their health. Because of our readership, I’m also looking for news that has a direct tie to Massachusetts and has a tie to business, even if it’s that the discovery could one day lead to an industry partnership or drug.

Do you feel PR folks are helpful and if so, in what way?

A helpful PR person is like a waiter, in that he or she is friendly, brings me what I ask for in a timely manner, recommends things I might truly like and is cognizant of my time. An unhelpful PR person is like a bouncer, in that he or she stands between me and what I’m looking for, bars me access to exciting things, and makes me jump through lengthy and exhausting hoops to gain entry. I have many valuable relationships with PR people that I talk to frequently, I also receive many pitches from others who seem to be pushing me content from a client, rather than thinking through news I might be interested in receiving. It truly is a mix.

What is next for you for the remainder of 2015?

The Boston Business Journal has some exciting events to look forward to, including our 40 Under 40 event and Power 50. I’m also working on a number of exciting stories that I’m eager to share with readers. On a more personal note, I’m getting married in September!

PerkettPR Turns 15 – Thank You!

ppr_15_anniversaryIt’s hard to believe that this month, PerkettPR has been in business for 15 years! I started the agency with a vision to deliver a unique and valuable experience for companies seeking a better marketing and PR partner. Although we started with a focus on VC-funded startups, we have expanded our expertise over those years to include servicing some great public companies as well – Fleetmatics, Constant Contact, WebEx, Time Warner Telecom, Juniper Networks and many more. We continue to work with startups that need creative, effective and amazing market launches – and to build crediblity, awareness and engagement for more established companies around the world in the tech, higher education, health care and consumer lifestyle industries.

Like any 15-year-old, we’ve got the energy and excitement to continue with unbridled enthusiasm and a belief that we’re unstoppable. Unlike most 15-year-olds, we know who we are, what we want to be and where we’re going. That’s not only a nice feeling, but a great place to be in order to deliver tremendous value to our clientele. We don’t need to be the biggest, but we do strive to be the best. We don’t need to be the most popular, but rather we’re grateful for the network we do have. (We take great care to support those who support us.) Our corporate vision is to be the most innovative, creative and effective communications partner that our clients have ever worked with.

Thank you to everyone who has believed in that vision – especially clients who have hired us repeatedly over the last decade and a half. To have folks move on to other companies and hire us over and over again is always the best testament to our ability to deliver ROI. I’d like to specifically thank people like Karen Leavitt, John Burnham, Donna Parent, Greg Shenk, Mark Pascarella, Mike Doyle and Jonathan Tang – clients who have not only hired us more than once, but recommended us to others. Thank you to so many industry friends like Jon Swartz, Michael Krigsman, Morris Porter, Stephen Hultquist, Ann Handley, Christen Rice Gentile, Marie Domingo, Mike Pratt, Stephen Dill, Jeremiah Owyang, Rick Faulk, John Jantsch, Joel Libava, Terry Frechette, Robert Scoble, Tyson Goodridge, Sarah Austin, Chris Selland, Aaron Strout, Karen DeWolfe, Dayna Verstegen, Diane Hessan, Kate Brodock, George Hulme, Russell Mix, Jennifer Leggio, Don Dodge, Ramon Ray, Mitch Wagner, Tory Johnson, Michael Arrington, Rachel Happe, Laura Lake and others who have worked with us in various ways over the years – whether writing with or about us, inspiring us through engagement, sharing their opinions on our clients or our campaigns, serving as pseudo mentors and advisors, or simply speaking up on our behalf during times when we could not. Your support – subtle or blatant – has helped us to continue to work with great people and companies, and to learn and grow in a myriad of ways.

There are so many other people – family, friends and of course, current and former employees, even industry “frenemies” – who I am eternally grateful to for helping us reach this 15th year. I have learned from each of you – both good and hard lessons – and I am grateful for such a strong network of intelligent people to learn from every day. I am also very blessed to have such a great group of employees – many of whom have stayed with PerkettPR for more than half of its life! And anyone one who knows the typical retention rate of an agency, knows why that’s such an amazing attribute.

Speaking of our employees, a few of them thought it would be funny to celebrate 15 years by sharing awkward teenage photos of us at that age. Click here to Like us on Facebook and see them – and to find out “What we know now that we wish we had known then.”

Here’s to another 15! Thank you!

Mobile apps, free conference calls, online health, kids with cameras, free iPads and more – it’s a busy week!

It’s a big, busy week at PerkettPR and I’m acting as our own reporter because I’m so excited to share some client developments taking place. We’ve got product launches, mobile apps, a “kid’s cam” and more. Take a look and let us know what you think. Thanks for reading!

Powwownow – Europe’s largest free conference call provider launched today in the U.S. and unveiled its first iPhone app. You can download it for free here, or at the iPhone App Store or on iTunes. We’re at Think Mobile in New York City today and celebrating the launch with a fun contest where we’re giving away three iPads. Folks here are having fun with our “Powwownow app rap” video contest - check them out (including, embarrassingly, yours truly – although I can’t win!) and click here to learn how to enter for your own chance to win through April 23.

HealthLeap – a free and effortless way for patients to schedule health appointments (ex: doctors, dentists) and stay on top of their health. In turn, it also empowers doctors who want to increase their visibility and interactivity among a new breed of Internet-savvy patients in a measurable and effective way. The net net – HealthLeap makes  scheduling appointments a breeze for the patient, and helps doctors to showcase their practice, extend their brand awareness, fill available appointments and last minute cancellations, and more. Read the full news release for details.

Also today, client St. Louis Children’s Hospital launched their first “Kid Cam” production, where an eight-year-old brain tumor patient turns the tables on his caregivers and examines them to provide an inside look at the SLCH hospital experience. The goal of the video is to offer more personal insight into the hospital from a kid’s perspective so that others in the same situation understand they are not alone. The footage shows some of of the patient’s scarier moments – like accessing the port used to deliver chemotherapy medication – as well as lighter moments such as visits from the music therapist and the adorable therapy dogs. Watch now:

Our newest client, WaveMarket, launched their Veriplace Developer Community “LocationNation” last week, as well as a Developer Contest, awarding two cash prizes of $5,000 and iPads for all second place finishers. The contest encourages developers to create location-based services and applications that can be deployed across the Veriplace platform and remotely locate over 150 million phones in the U.S. Prizes will be awarded for Best location-aware Advertising or Marketing, Best Social app, Best Enterprise app and Most Innovative. The contest runs through July 1 and winners will be announced on July 26. Check out the contest site for details.