Persuasive Picks for the week of 06/06/11

PieBy the numbers: Social media’s slice of the marketing pie
Get up to speed on how companies with small, medium and large social marketing budgets are spending their money via these highlights of several recent Hubspot, Nielsen and Altimeter reports compiled by Dan Taylor – in this post on TheNextWeb.com.

4 Ways Video Can Help Your Social Media Marketing Success
This Clickz.com post from Liana Evans provides some practical advice for creating useful video for your business rather than shooting for the that virtually unobtainable “viral” brass ring.

How Southwest Airlines Is Connecting With Customers Via Social Media
Last week’s picks featured a look at how JetBlue has been finding success with their social media efforts. This week you can also take a peek at how they’re doing it over at Southwest – via this video post over on SocialMediaExaminer.com.

56% Of Content Shared Online Occurs Via Facebook
Not using Facebook as part of your social marketing strategy yet? You might want to reconsider it. Get a quick rundown of some pretty impressive stats when it comes to sharing content online – via this AllFacebook.com post from Jennifer Moire.

Facebook And Twitter: What If The Real World Was Like Social Media?
This week’s round of picks wraps up with this very funny video from the English National Opera that shows what things would be like if you applied your online life to the real world. Enjoy!

Photo Credit: Salim Virji

Persuasive Picks for the week of 05/30/11

JetBlueHow JetBlue’s Social Media Strategy Took Flight
Mashable‘s Todd Wasserman shares an interesting Q&A with JetBlue Marketing SVP Marty St. George that provides some insight into the company’s tremendous success with their social efforts.

5 top social media security threats
There’s plenty of information out there about the benefits of integrating social media into your overall marketing strategy and how to dip your toes in the water. But how much thought have you given to the risks? This Network World post from Chris Nerney covers five of the biggest social media security threats that enterprises could encounter.

SEO + Social Media + Blogging: When Will Big Business Catch Up?
Crispin Sheridan, Senior Director of Search Marketing at SAP in New York, shares highlights from Hubspot‘s recent ”2011 State of Inbound Marketing Report” via this post on Clickz.com.

Behold the Awesome Power of Social Media
Bnet‘s Steve Tobak recaps the recent viral social media storm surrounding artist Stevie Koerner and retailer Urban Outfitters. The article shows how social media has the power to emotionally charge a situation and negatively impact a brand regardless if the company is legally in the right.

B2B Marketers and Social Media – The Catch 22 Situation
Sometimes it might feel like the success of our social content and SEO optimization efforts are tied to the whims of Google and their continual tweaking of their search algorithms. To some degree it may be, but this Technorati post from Amit Saxena provides some helpful direction to B2B marketers on how to cope with the fluctuations.

Persuasive Picks for the week of 02/21/11

nofacebook2 Four Reasons Your Brand Should Avoid Facebook
Here we find some great considerations from Small Business Trends for small businesses on the marketing value of Facebook. Make sure you do your homework first and have a purpose for being there. Lisa Barone shares insight on the top questions to ask yourself before leaping into building a presence on Facebook (or any social media marketing channel for that matter).

The Less-Tangible ROI of Social Media
We all want to ensure our social marketing efforts are matching up to the boss’s expectations for the investment, so it can help to set goals and be tracking the less obvious benefits to your brand. Danny Wong shares his thoughts with the Huffington Post about the hidden ways we are making an impact that will demonstrate campaign value to the C-Suite and build a better understanding of its potential.

Brands That Have Mastered Content Marketing
Are you infusing your marketing strategy with content? What kind of content are you producing, and how does this tie into your marketing strategy? In one of this week’s iMediaConnection posts, Rob Rose shares his insight and explores best practices from content marketers including Kodak and Hubspot. He stresses the importance of thinking of content not as a tactic, but as a new way of shaping your entire strategy.

Does Social Media Transparency Matter in the Real World?
Before you decide on your social media transparency strategy, take a look at the questions Debra Ellis proposes on Social Media Today the real value of transparency. Are you guilty of over-sharing? Will sharing too much information take away from your competitive advantage? Does it help to leave some things to the imagination?

Seven Common PR Sins to Avoid At All Costs
Seems like simple PR 101, but some PR reps still break the rules of engagement with the journalists they try to pitch. For those starting out in their careers, Ragan.com offers a good checklist from Amanda Marsh to keep by your desk — and a good refresher for the rest of us.

Christine Perkett’s “Hurricane” chat with Mike Volpe on HubSpotTV: PR, Ping, fashion, JetBlue, Twitter faux pas’ and more

Thanks to your votes (nearly 40% of the total votes!), Christine Perkett (@missusp) co-hosted this past Friday’s episode of HubspotTV with Mike Volpe (@mvolpe). Another highly entertaining and informative episode of the weekly video podcast, Christine and Mike discuss – among other things – the following topics:

  • Big brands and customer engagement – from customer service to product development, what are today’s expectations? Who’s doing it right?
  • Is PR Dead? What is social media’s impact on the industry, and how can it compliment traditional PR/marketing strategies?
  • Managing your inbox – with the arrival of Google’s Priority Inbox, will e-newsletters and email blasts still make an impact?
  • Marketing Tip of the Week – tune in to hear it!

You can watch the full episode via the player below if you missed it. I hope you enjoy it as much as we did! If so, give Hubspot a 5-star rating on iTunes, won’t you? If you have additional questions or comments for Christine, please share them in the blog comments below.


Actually, Pay Attention To That (Wo)man Behind the Curtain

Last week Hubspot – via Twitter Grader – highlighted the The 100 Most Powerful Women On Twitter which included a lot of influential and interesting women I expected to see there, such as Ann Handley, Jennifer Leggio, Beth Kanter, and Charlene Li, and a few surprises that I wouldn’t have readily thought of, but are very interesting to follow nonetheless. Happily, we also noted that our CEO, Christine Perkett@missusp was also included within the Top 25 women on this list – of course, we’re not surprised because we know how hard she works to keep on top of the industry, as the PR and social media landscape constantly changes. But we are very proud and impressed nonetheless. (Is this a good time to ask for a raise?)

After the initial hoopla on Twitter about the list and congratulating the women we know personally, Christine asked on Twitter, “so what does it all mean.” I’ve thought about this before when lists like this come out – do they really mean anything, and if so, what? Does the general public really care who is influential on Twitter? Are these people really influential or do they merely appear to be, to those of us who are really ingrained in social media?

After thinking about it for awhile, I’ve come up with what this particular list it means to me – I would love to hear your thoughts on what it means to you or to the rest of the world.

  1. PR professionals – from “flaks” to influencers – when I started in PR, those in my profession were completely behind the scenes – like the Wizard of Oz sitting behind the curtain pulling the strings. We are in the business of making our clients stars, so naturally, we don’t make the story about us, nor should we. However, along the way, we learn a lot – about our clients, their business, the market and how it changes. We have to learn about new technologies, trends, products, and publications, giving us more than a layman’s knowledge of many different industries. The rise of social media, however, has given us a voice and has allowed us to highlight our expertise and the value we can offer to others without being overly promotional. Certainly, our clients are still the stars – we still devote 95% of our time to them, but a handful of smart PR folks are now also seen as experts who have influence in the industry. And you know what – our public influence is being asked about more and more by prospects, and evaluated by clients – if we are selling the ability to influence audiences and teach our clients how to become more influential in their industries, it makes sense that we should be have our own strong industry credibility.
  2.  

  3. Journalists and PR professionals can play nicely together – Take a look at those on this list and the other “Twitter influencer” lists that are posted regularly. They now contain reporters, bloggers and PR professionals (among others) – and because of their involvement in social media, a lot of them know and respect each other more than ever. For every blog post that fuels the journalists vs. PR “flacks” debate, there are hundreds of social media interactions every day between the media and PR that help bridge the gap and help the two get to know each other better and more personally. When you can see each other as people/friends and not the enemy, it is easier for everyone to do their job. Watching Christine joke with several of the other “top influencer” bloggers and journalists on Twitter after this list came out really drove this home for me.
  4.  

  5. PR professionals are trail blazers – at least in the tech industry. Many years ago, Christine told our staff that we needed to “figure out what these blogs are all about” then a few years later that we needed to start figuring out what social networking was all about – Twitter, Facebook, Linkedin, Whrrl, etc. – so that we could evaluate how it should be used in our business and for our clients – and if it should be. Christine always takes the reins for our company to ensure we try out and experiment with new technologies for ourselves before we try them for clients. Often people think that it’s only the “techies or the journalists” that are first adopters of technology, but many smart PR companies are the first to appear on new social sites and are among the first with the new gadget or toy because we pay attention and have close relationships with those influencers shaping the market. If we’re doing our job right, we realize value and ROI before the public does – thanks to being privy to many start ups and innovative new advances by existing companies, working early with the reporters and influencers who evaluate them and their products, and paying attention to where the tech industry is headed. Also, because we’re responsible for counseling our clients on how what works, what doesn’t and where they should pay attention. In fact, we’re often involved in product direction and development discussions because we have a pulse on where the industry is headed.

Our discussion about this list on Twitter prompted Hubspot to offer to sponsor a meetup for the top 100 women on this list – PerkettPR is considering organizing this event, but we want it to be more than a Tweet-up – we would like it to offer value to attendees and to maybe even benefit a charity. Would you attend an event that offered insight from the Top 100 women influencers on Twitter? If so, what would you like to get out of it? Tell us here and help us create a fantastic event!