Persuasive Picks for the week of 04/18/11

Content Delivery Are You in Charge of Content Delivery?
Valeria Maltoni expands on how content creation and distribution is changing the face of marketing – and that companies (both SMB and Enterprise) need to understand the importance of using content to meet business objectives.

Say it with Me: ‘Social Media is Part of Marketing’
Many marketers are drawn to social media with the impression that it can provide instant gratification, and most are sorely disappointed after approaching it with that attitude. This SocialMediaToday post from Wendy Bryant urges marketers to view social media as an integrated part of their overall marketing strategy, and she shares a personal experience of how human connection and social media make for marketing success.

5 fantastic examples of interactive video
Many brands have started experimenting with their online video efforts by adding interactive elements to their productions that help drive user engagement and provide a more direct call to action. This iMediaConnection post from Dave Sanderson provides five examples of brands that have incorporated interactive elements into their efforts and the reasons why each one was a success.

Which Social Media Channels Matter the Most?
Choosing which social media platform will get the most attention can be a challenging, but necessary, task. Marketer Ernan Roman provides some insight on how to go about selecting the correct channels on which to focus your interactions – via this article on HuffingtonPost.com.

Social Media Usage By SMBs Often Ad-Hoc
InformationWeek‘s Kevin Casey shares the results of a recent SMB Group study that revealed while small- and medium-sized businesses are more apt to engage in social media than in prior times, many are still doing so without any formal strategy in mind.

 

Persuasive Picks for the week of 04/04/11

Chrysler TweetThe 7 Worst Twitter PR Fails
The Huffington Post‘s Catharine Smith compiles an entertaining list of the top Twitter-based PR blunders to-date. Prepare to cringe and learn!

Managing elephant-sized social media blunders
Reuters small business writer Deborah Cohen shares an informative Q&A with global brand strategist Jonathan Salem Baker that contains helpful tips on managing social media blunders like this week’s “elephant hunting” video released by GoDaddy CEO Bob Parsons.

Top Companies Still Bashful About Social Media Presence
Frank Reed, managing editor for the Marketing Pilgrim, starts off a new blog series with this entry that highlights a recent Ad Age report that revealed less than half of Fortune 50 companies promote their social presence on their corporate homepage.

Report: Social Media Worth the Time
There’s no doubt that executing a well thought out social media strategy takes time. However, you need to stick with it and be consistent in order to reap the rewards. Inc.com‘s contributing editor Courtney Rubin shares some interesting stats around this topic and small business.

Getting real about social media budgeting
This post from Rich Karpinski on BtoBOnline suggests that Salesforce.com‘s recently announced acquisition of Radian6 might be a turning point for marketing teams to really focus on their social spending, and he provides highlights of last year’s Altimeter survey from Jeremiah Owyang to show what an aggressive social budget looks like.

Persuasive Picks for the week of 03/07/11

LinkedIn TodayLinkedIn Today: A Social News Product For Professionals
Earlier this week LinkedIn held a press conference to announce their new product strategy. The announcement included the launch of their new social news product for professional called “LinkedIn Today.” Leena Rao provides details on LinkedIn’s direction via this post on TechCrunch.

Go guerrilla on social media
Business Standard reprints this nice chunk of content from the book “Gorilla Social Media Marketing” by Jay Conrad Levinson and Shane Gibson that helps marketers to approach their social strategies with gorilla tactics.

70% Of SMBs Plan To Use Social Media
Informationweek‘s Kevin Casey shares the results of a recent Techaisle poll that found 7 out of 10 small businesses plan to use social media in the next year – however, a little less than half of those planning to use it aren’t actually sure how it will help their business.

5 Smart Social PR Campaigns to Learn From
Mashable‘s Leyl Master Black shares five innovative PR campaigns from big brands like Healthy Choice and KFC that have successfully integrated social components.

6 Reasons Your Social Media Sucks
James Kotecki, online content strategist for the Huffington Post lays out the reasons why your social media sucks and urges readers to experiment to find the right combo of tools to make your strategy work.

Persuasive Picks for the week of 02/21/11

nofacebook2 Four Reasons Your Brand Should Avoid Facebook
Here we find some great considerations from Small Business Trends for small businesses on the marketing value of Facebook. Make sure you do your homework first and have a purpose for being there. Lisa Barone shares insight on the top questions to ask yourself before leaping into building a presence on Facebook (or any social media marketing channel for that matter).

The Less-Tangible ROI of Social Media
We all want to ensure our social marketing efforts are matching up to the boss’s expectations for the investment, so it can help to set goals and be tracking the less obvious benefits to your brand. Danny Wong shares his thoughts with the Huffington Post about the hidden ways we are making an impact that will demonstrate campaign value to the C-Suite and build a better understanding of its potential.

Brands That Have Mastered Content Marketing
Are you infusing your marketing strategy with content? What kind of content are you producing, and how does this tie into your marketing strategy? In one of this week’s iMediaConnection posts, Rob Rose shares his insight and explores best practices from content marketers including Kodak and Hubspot. He stresses the importance of thinking of content not as a tactic, but as a new way of shaping your entire strategy.

Does Social Media Transparency Matter in the Real World?
Before you decide on your social media transparency strategy, take a look at the questions Debra Ellis proposes on Social Media Today the real value of transparency. Are you guilty of over-sharing? Will sharing too much information take away from your competitive advantage? Does it help to leave some things to the imagination?

Seven Common PR Sins to Avoid At All Costs
Seems like simple PR 101, but some PR reps still break the rules of engagement with the journalists they try to pitch. For those starting out in their careers, Ragan.com offers a good checklist from Amanda Marsh to keep by your desk — and a good refresher for the rest of us.

Persuasive Picks for the week of 05/03/10

Social-media games: Badges or badgering?
CNET staff writer Caroline McCarthy expands on the growing popularity of “badge-based” achievements popping up on websites like The Huffington Post and applications like Foursquare as forms of incentive to interact.

Are your social media metrics diagnostic or objective?
Christopher S. Penn provides an entertaining and informative explanation of the difference between diagnostic and objective social media metrics. His post clearly shows the importance of knowing the difference.

How social media has changed executive roles
SFGate staff writer Benny Evangelista shares this brief interview with Charlene Li about the new wave of Open Leadership that is changing the way executives manage their leadership roles.

Sorry Guys: When It Comes to Your Audience, Size DOES Matter
Justin Kownacki hits the nail on the head with this fantastic post about the long winded debate between quantity versus quality when it comes to follower numbers on social networks. Read on for the secret to success.

Social media used to market Mother’s Day
USA Today’s Bruce Horovitz provides numerous examples of how brands are leveraging social media with targeted campaigns to attract your dollars when it comes to paying homage to Mom this Mother’s Day.

Photo Credit: Nerd Merit Badges