Persuasive Picks for the week of 04/18/11

Are You in Charge of Content Delivery?Valeria Maltoni expands on how content creation and distribution is changing the face of marketing – and that companies (both SMB and Enterprise) need to understand the importance of using content to meet business objectives. Say it with Me: ‘Social Media is Part of Marketing’Many marketers are drawn to [...]

Persuasive Picks for the week of 04/04/11

The 7 Worst Twitter PR FailsThe Huffington Post‘s Catharine Smith compiles an entertaining list of the top Twitter-based PR blunders to-date. Prepare to cringe and learn! Managing elephant-sized social media blundersReuters small business writer Deborah Cohen shares an informative Q&A with global brand strategist Jonathan Salem Baker that contains helpful tips on managing social media [...]

Persuasive Picks for the week of 03/07/11

LinkedIn Today: A Social News Product For ProfessionalsEarlier this week LinkedIn held a press conference to announce their new product strategy. The announcement included the launch of their new social news product for professional called “LinkedIn Today.” Leena Rao provides details on LinkedIn’s direction via this post on TechCrunch. Go guerrilla on social mediaBusiness Standard reprints this [...]

Persuasive Picks for the week of 02/21/11

Four Reasons Your Brand Should Avoid Facebook Here we find some great considerations from Small Business Trends for small businesses on the marketing value of Facebook. Make sure you do your homework first and have a purpose for being there. Lisa Barone shares insight on the top questions to ask yourself before leaping into building [...]

Persuasive Picks for the week of 05/03/10

Social-media games: Badges or badgering? CNET staff writer Caroline McCarthy expands on the growing popularity of “badge-based” achievements popping up on websites like The Huffington Post and applications like Foursquare as forms of incentive to interact. Are your social media metrics diagnostic or objective? Christopher S. Penn provides an entertaining and informative explanation of the [...]

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