Who Owns Your Brand?

Right now we are participating in a Twebinar (think Webinar + Twitter) hosted by Chris Brogan and Radian 6 on the topic of “Who Owns the Brand?”
Do companies own their brand or do the customers own the brand? There are a lot of differing opinions on the subject. I believe companies own the brand – [...]


Social Media Lessons Still Being Learned

Last night a few of us attended the Boston Social Media Club’s “Social Media Lessons for Big Businesses” Panel discussion in Newton. The panel consisted of Josh Bernoff, VP and principal analyst at Forrester Research, Steve Restivo, director of corporate affairs for Wal-Mart Northeast and Dan Lyons, senior editor at Forbes Magazine “aka” Fake Steve [...]

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Gretchen_RiceGretchen_Rice: @PerkettPR Just talking with colleague about Ford: car not available for sale until winter, promo too early? Bravo: engage new generation
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PerkettPRPerkettPR: 5 Reasons Why Ford Continues to Kick Butt (Check out their Facebook reveal for the 2011 Explorer) from @ClickZ http://bit.ly/b6nsfG
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PerkettPRPerkettPR: @ColleenIrish Thanks so much. We received and very much appreciate the detailed response! We will be in touch soon!
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