Persuasive Picks for week of 2/13/12

Stephanie Shkolnik takes a look at the components critical to long-term success as you plan your social strategy in How social actually impacts your bottom line via iMediaConnection. Social media amateur aficionado Dr Layla McCay attends five Social Media Week events and brings back Five Social Media Lessons From the Cutting Edge for The Huffington [...]

Persuasive Picks for the week of 04/25/11

20 Blogs Every Entrepreneur Should ReadWhats that? You’re looking for some new and exciting content to read? This Business Insider post from Alyson Shontell and Bianca Male has enough recommendations to keep small business entrepreneurs busy for quite some time! Four Ways Leading Companies Are Using Social Media: Lessons For Us AllRamon Ray shares four easily [...]

Persuasive Picks for the week of 04/18/11

Are You in Charge of Content Delivery?Valeria Maltoni expands on how content creation and distribution is changing the face of marketing – and that companies (both SMB and Enterprise) need to understand the importance of using content to meet business objectives. Say it with Me: ‘Social Media is Part of Marketing’Many marketers are drawn to [...]

Persuasive Picks for the week of 02/28/11

Understanding the Social Media ROI CycleThe 60 Second Marketer‘s Jamie Turner shares some excellent insight into Social Media ROI and the various phases of a social campaign via this guest post on Mashable. Lessons From a Corporate Insider: Dream Big, but Think SmallLeading the charge to convince corporate communications of the benefits of moving into the the social [...]

Persuasive Picks for the week of 09/06/10

My 3 takeaways on Google InstantChristopher S. Penn provides an eye opening look at the affect Google’s Instant Search will have on your PPC (pay-per-click) metrics if your business utilizes Google’s AdWords program. The Social Media Insider, UnpluggedMediapost’s Social Media Insider, Catharine P. Taylor, shares thoughts on a topic that many of today’s “web-workers” struggle [...]

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