Persuasive Picks for the week of 04/04/11

Chrysler TweetThe 7 Worst Twitter PR Fails
The Huffington Post‘s Catharine Smith compiles an entertaining list of the top Twitter-based PR blunders to-date. Prepare to cringe and learn!

Managing elephant-sized social media blunders
Reuters small business writer Deborah Cohen shares an informative Q&A with global brand strategist Jonathan Salem Baker that contains helpful tips on managing social media blunders like this week’s “elephant hunting” video released by GoDaddy CEO Bob Parsons.

Top Companies Still Bashful About Social Media Presence
Frank Reed, managing editor for the Marketing Pilgrim, starts off a new blog series with this entry that highlights a recent Ad Age report that revealed less than half of Fortune 50 companies promote their social presence on their corporate homepage.

Report: Social Media Worth the Time
There’s no doubt that executing a well thought out social media strategy takes time. However, you need to stick with it and be consistent in order to reap the rewards. Inc.com‘s contributing editor Courtney Rubin shares some interesting stats around this topic and small business.

Getting real about social media budgeting
This post from Rich Karpinski on BtoBOnline suggests that Salesforce.com‘s recently announced acquisition of Radian6 might be a turning point for marketing teams to really focus on their social spending, and he provides highlights of last year’s Altimeter survey from Jeremiah Owyang to show what an aggressive social budget looks like.

Persuasive Picks for the week of 05/17/10

selling_sm PR Responsibilities | Selling Social Media
Ashley Wirthlin and Frank Strong offer up Part one of a multi-part series on PR responsibilities. This first post dives into the challenges PR firms face when adding social media to their roster of client services.

10 Ways to Improve Your Work-Life Balance
Inc.com shares 10 tips for web-workers that come straight from many CEOs who have mastered the balance of work and play.

Lessons of Hope: How a Blog Can Change Lives
Veronica Jarski from MPDailyFix shares this inspiring story of a blogger who transformed her simple blog into a thriving and active global community that helps enrich the lives of others.

Facebook’s new functions (and how to leverage them)
This iMediaConnection guest post from Doug Akin provides an nice overview of many of the new functions that are available to help leverage Facebook for your company and brand.

Google TV and the Re-Structuring of the Web
Kristen Nicole gives an overview of Google’s upcoming GoogleTV offering and what it means for both consumers and companies alike in this guest post on the EverythingPR blog.