Persuasive Picks for the week of 05/31/10

Will people stop buying Coca Cola? Maybe not, but Eric Bovim writes in PRWeek that Food and Beverage Companies Face a PR Challenge – facing a plethora of new programs focused on healthier food options. From First Lady Michelle Obama’s “Let’s Move Campaign,” to a powerful new coalition of big brands and the Healthy Weight [...]

Happy Earth Day – Tips on Running an Eco-Friendly Business

$200 billion productivity gains $190 billion savings from reduced real estate, electric bills, absenteeism & employee turnover 100 hours per person not spent commuting 50 million tons of greenhouse gas emissions cut 276 million barrels of oil saved 1500 lives not lost in car accidents $700B total estimated savings …so says Inc Magazine about virtual [...]