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	<title>PerkettPRsuasion - The PerkettPR Blog &#187; inspiration</title>
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		<title>Seven Business Lessons from the Military</title>
		<link>http://perkettprsuasion.com/2010/05/18/seven-business-lessons-from-the-military-2/</link>
		<comments>http://perkettprsuasion.com/2010/05/18/seven-business-lessons-from-the-military-2/#comments</comments>
		<pubDate>Tue, 18 May 2010 21:45:26 +0000</pubDate>
		<dc:creator>Christine Perkett</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[business lessons]]></category>
		<category><![CDATA[hr]]></category>
		<category><![CDATA[inspiration]]></category>
		<category><![CDATA[military]]></category>
		<category><![CDATA[running a business]]></category>

		<guid isPermaLink="false">http://perkettprsuasion.com/?p=2396</guid>
		<description><![CDATA[If you are connected with  me on Facebook or Twitter, you probably know that I recently saw my brother off as he deployed to Afghanistan. A part of the weekend was spent at a deployment ceremony for his unit, and the other part consisted of my asking a lot of questions about what he does, [...]]]></description>
			<content:encoded><![CDATA[<p>If you are connected with  me on <a href="http://www.facebook.com/christineperkett">Facebook</a> or <a href="http://www.twitter.com/missusP">Twitter</a>,<br /> you probably know that I recently saw my brother off as he deployed to<br /> Afghanistan. A part of the weekend was spent at a deployment ceremony<br /> for his unit, and the other part consisted of my asking a lot of<br /> questions about what he does, what military life is like, etc.<br /> Somewhere along the way, I was struck by the way things worked &#8211; and<br /> how more civilian businesses could learn a lesson or two from these<br /> government-run entities.</p>
<p><a href="http://perkettprsuasion.com/wp-content/uploads/2010/05/soldier_salute.gif"><img class="alignleft size-medium wp-image-2395" style="float: left; margin-top: 10px; margin-bottom: 10px; margin-right: 10px;" title="soldier_salute" src="http://perkettprsuasion.com/wp-content/uploads/2010/05/soldier_salute-201x300.gif" alt="" width="191" height="285" /></a>Here are seven takeaways of what I think more businesses could emulate from the military:</p>
<p>1) <strong>Respect </strong>- the military demands it and has little tolerance when it&#8217;s not in place. I think businesses could use more of this discipline. Demand it from your employees, provide it to your colleagues and boss, insist on it from your clients. If you don&#8217;t get it, ensure consequence to force change. It may be impossible to like everyone you work with, but you can &#8211; and should &#8211; show them respect.</p>
<p>2) <strong>Recognition</strong> &#8211; you&#8217;ve seen the uniforms and badges. It&#8217;s about recognizing, rewarding and promoting hard work. What &#8220;badges&#8221; do you give to your employees for a job well done? Make sure there are opportunities in place for employees to be recognized, rewarded and promoted.</p>
<p>3) <strong>Paying Dues/Earning Your Position</strong> &#8211; recognition doesn&#8217;t come without hard work. The military has very definitive goals and milestones laid out from position to position. There&#8217;s little question as to what needs to be accomplished in order to earn your pay grade and title. Employers &#8211; are you clearly communicating expectations and milestones? Employees &#8211; do you understand and respect the process? Ask questions if you don&#8217;t, and work hard to earn your dues &#8211; understanding that doing so means much  more than simply passing another anniversary with the company.</p>
<p>4) <strong>Why Hierarchy Works</strong> &#8211; The &#8220;everybody wins&#8221; mentality from grade school just doesn&#8217;t work in business. Hierarchies are in place for a reason &#8211; someone&#8217;s got to steer the ship and make the decisions. Don&#8217;t look at it as a negative, but embrace your role and respect others. And let it inspire you to do #3.</p>
<p>5) <strong>The Importance of Ceremony</strong> &#8211; marking not only accomplishments but rituals that honor the unit as a whole. I think we could use more &#8220;ceremony&#8221; in business &#8211; again, celebrating hard work and promoting successes. Ceremonies provide a sense of unity, accomplishment and pride. Whether it&#8217;s for a promotion, a new client or a goal accomplished, create something that can allow everyone to participate in the celebration.</p>
<p>6) <strong>The Value in Tradition</strong> &#8211; we&#8217;re always talking about the importance of innovation in business, but don&#8217;t forget the value in traditions. Do you have any in your business? Traditions can help connect the history of the company, create a strong sense of pride in its culture and even teach us a thing or two. It doesn&#8217;t mean you have to do things the &#8220;old way,&#8221; but rather that you aren&#8217;t opposed to learning from the past as well as planning for the future.</p>
<p>7) <strong>A Sense of Humor</strong> &#8211; while the military is serious and deals with serious issues, humor does abound. Punches upon promotion, the &#8220;responsibility&#8221; to buy a round of drinks, a running joke &#8211; all of which help form a stronger bond among comrades, a bit of stress relief and a sense of belonging (sensing some themes here?). Don&#8217;t you want your employees to feel loyal to your business? Do you want them to be happy and enjoy working for you? Do you want them to stay inspired and motivated? Then insist they have a little fun, too &#8211; both at the office and &#8220;on leave.&#8221;</p>
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		<title>Persuasive Picks for the week of 06/21/09</title>
		<link>http://perkettprsuasion.com/2009/06/26/persuasive-picks-for-the-week-of-062109/</link>
		<comments>http://perkettprsuasion.com/2009/06/26/persuasive-picks-for-the-week-of-062109/#comments</comments>
		<pubDate>Fri, 26 Jun 2009 15:59:16 +0000</pubDate>
		<dc:creator>Jeff Glasson</dc:creator>
				<category><![CDATA[Persuasive Picks]]></category>
		<category><![CDATA[Duct Tape Marketing]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Forrester]]></category>
		<category><![CDATA[Guy Kawasaki]]></category>
		<category><![CDATA[inspiration]]></category>
		<category><![CDATA[Jeremiah Owyang]]></category>
		<category><![CDATA[John Jantsch]]></category>
		<category><![CDATA[Lee Aase]]></category>
		<category><![CDATA[May Clinic]]></category>
		<category><![CDATA[MediaBullsEye]]></category>
		<category><![CDATA[Open Forum blog]]></category>
		<category><![CDATA[Paul Dunay]]></category>
		<category><![CDATA[Robert Quiqley]]></category>
		<category><![CDATA[social marketing]]></category>

		<guid isPermaLink="false">http://perkettprsuasion.com/?p=1071</guid>
		<description><![CDATA[5 Tips for Optimizing your Facebook Marketing Facebook&#8217;s 200+ million users make it an increasingly attractive place to try some social marketing efforts. Paul Dunay of the Buzz Marketing for Technology blog shares five ways you can optimize those efforts. The Forgotten Social Media Tool With so many social networks and platforms to utilize these [...]]]></description>
			<content:encoded><![CDATA[<p><img style="float:right;padding:15px;" src="http://perkettprsuasion.com/wp-content/uploads/2009/06/fb-marketin-4-dummies.jpg" alt="Facebook Marketing for Dummies" width="158" height="200" /><strong><a title="5 Tips for Optimizing your Facebook Marketing" href="http://buzzmarketingfortech.blogspot.com/2009/06/5-tips-for-optimizing-your-facebook.html" target="_blank">5 Tips for Optimizing your Facebook Marketing</a></strong><br />
Facebook&#8217;s 200+ million users make it an increasingly attractive place to try some social marketing efforts. Paul Dunay of the <a title="Buzz Marketing for Technology blog" href="http://buzzmarketingfortech.blogspot.com" target="_blank">Buzz Marketing for Technology blog</a> shares five ways you can optimize those efforts.</p>
<p><strong><a title="The Forgotten Social Media Tool" href="http://mediabullseye.com/mb/2009/06/the-forgotten-social-media-too.html" target="_blank">The Forgotten Social Media Tool</a></strong><br />
With so many social networks and platforms to utilize these days, it&#8217;s easy to forget the countless bulletin board systems out there that still have incredibly active communities covering limitless niche topics. Robert Quigley brings bulletin boards back into perspective with this post on <a title="MediaBullseye.com" href="http://mediabullseye.com" target="_blank">MediaBullsEye</a>.</p>
<p><strong><a title="How to Use Social Media: An Interview with Lee Aase of Mayo Clinic" href="http://blogs.openforum.com/2009/06/23/how-to-use-social-media-an-interview-with-lee-aase-of-mayo-clinic/" target="_blank">How to Use Social Media: An Interview with Lee Aase of Mayo Clinic</a></strong><br />
<a title="Guy Kawasaki" href="http://www.guykawasaki.com" target="_blank">Guy Kawasaki</a> shares this interesting interview (via Amex&#8217;s <a title="American Express Open Forum blog" href="http://blogs.openforum.com" target="_blank">Open Forum blog</a>) with <a title="Lee Aase" href="http://twitter.com/leeaase" target="_blank">Lee Aase</a> of the <a title="Mayo Clinic" href="http://mayoclinic.com/" target="_blank">Mayo Clinic</a> on how they have been utilizing social media.</p>
<p><strong><a title="My Top 10 Sources of Content Inspiration" href="http://www.ducttapemarketing.com/blog/2009/06/25/my-top-10-sources-of-content-inspiration/" target="_blank">My Top 10 Sources of Content Inspiration</a></strong><br />
Being able to generate a continuous stream of content for blog posts comes naturally for some. For others, it can be a torturous process. <a title="Duct Tape Marketing" href="http://www.ducttapemarketing.com" target="_blank">Duct Tape Marketing&#8217;s</a> <a title="About John Jantsch" href="http://www.ducttapemarketing.com/john-jantsch.htm" target="_blank">John Jantsch</a> shares 10 places where he finds inspiration for writing a plethora of great content.</p>
<p><strong><a title="Report: Companies Should Organize For Social Media in a “Hub and Spoke” model" href="http://www.web-strategist.com/blog/2009/06/25/report-companies-should-organize-for-social-media-in-hub-and-spoke/" target="_blank">Report: Companies Should Organize For Social Media in a “Hub and Spoke” model</a></strong><br />
Many companies diving into the social media space are still trying to figure out what department actually &#8220;owns&#8221; social media. Should it be part of an existing internal group or is a re-organization in order? <a title="Forrester" href="http://www.forrester.com" target="_blank">Forrester&#8217;s</a> <a title="Jeremiah Owyang" href="http://www.web-strategist.com/blog/about" target="_blank">Jeremiah Owyang</a> shares three different models of company organization that can be found in his <a href="http://www.forrester.com/Research/Document/Excerpt/0,7211,47666,00.html" target="_blank">latest report</a>.</p>
]]></content:encoded>
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