Persuasive Picks for the week of 03/28/11

Phil Collins Rolling Stones Cover7 Social Media Lessons From Phil Collins
Marjorie Clayman guest posts on Jay Baer‘s Convince and Convert blog with this entertaining post that draws parallels between Phil Collins‘ career and social media best practices.

Do You Need a Social Media Detox?
Creating a balance between social media responsibilities at work and personal time can be a tricky task, and sometimes it can be overwhelming. GigaOm‘s Om Malik shares this fun info-graphic from Column Five Media that might help determine if you’re in need of a Social Media Detox.

15 Services to Manage Your Social Media Activity
If my previous pick found you in the need of a detox – but quitting cold-turkey isn’t in the cards – then perhaps one of these social media management tools can ease the flow of the information fire hose.

With +1, Google Search Goes Truly Social — As Do Google Ads
Google launched its anticipated “response” to Facebook’s Like button in the form of its new “+1″ button which will appear in Google search results and later as a standalone button that can be added to individual websites. Get the full rundown via this TechCrunch post from MG Siegler.

Our Choice: The Funniest April Fools’ Jokes
Seeing that this work week ends on April Fool’s Day, it’s only fitting that I top off the picks with Mashable‘s selection of online pranks from the likes of Google, YouTube, LinkedIn and ThinkGeek.

Persuasive Picks for the week of 12/13/10

Top 10 PR blunders of 2010
Is there anything more satisfying than reading about the PR trials and tribulations of others to reassure you that you’re doing everything correctly? Read on to find out – unless you’re on the list… in which case, move on to the next pick. :)

Finding the Sweet Spot for Journalism and Social Media
There’s no doubt that mainstream print media entities are still trying to figure out who should be running social media within their respective organizations. This AdvertisingAge post from Thomas Pardee explores how the New York Times, the Wall Street Journal and USA Today are handling the task.

One-third of Brands Converting via Social Media
Stats abound in this MarketingProfs recap of a recent R2integrated survey that found over one-third of participating companies have been able to make cold hard cash through their social media efforts. That number is projected to increase throughout 2011, as over 60% of marketers surveyed will be increasing their budgets for social.

Leaked Slide Shows Yahoo Is Killing Delicious & Other Web Apps
As an avid user of Delicious, I was saddened to hear that Yahoo will be pulling the plug on the well known bookmarking service in addition to several other acquired services. Luckily, there’s an export feature in the Delicious settings section to download and save your links. Mashable’s Jolie O’Dell gives the rundown on the story, via this post.

6 Social Media Success Metrics You Need to Track
Social Stratagist Jay Baer shares several “undervalued” sources of social metrics that you should consider adding to your measurement routine.

Brand Haiku for You

I was invited by my industry colleague and friend, Aaron Strout of Powered Inc., to participate in a fun experiment this morning. He asked me and a handful of other amazing marketing folks to share a brand haiku based on a recent experience we’ve had – good or bad. (Remember, a haiku is: 5 syllables, 7 syllables 5 syllables.)

Well, if you follow me on Twitter and were on this weekend, you likely heard about my recent experience with Toyota and specifically, McGee Toyota in Hanover, MA. It wasn’t pretty. So here’s my haiku for you based on my weekend – if you’d like the full story, read my blog post about the experience – and why it’s crucial for your sales team to understand that customer relationships are way more valuable than customer deals.

Toyota was wrong
Happy customers tell friends
Angry ones tell all

Now that the negative one is out of the way, here are two positive ones – because happy customers should share loudly, too.

Jet Blue I love you
Thanks for TVs and smiles
You get customers

Ideeli is cool
They sell lovely things to me
And they engage me

Follow the brand haiku to Bryan Person and his tribute to Nike, and see more haikus from those amazing marketers by watching Twitter for the hashtag #brandhaiku.

Thanks for the fun, creative and great idea – and invitation – Aaron! Readers, if you have a brand haiku, please play along in the comment section and on Twitter.