25 SXSW Attendees Explain Why You Should Attend Next Year…Oh and they did it in two words…

Inspired by Steve Garfield’s video montage “27 People, One Question” I thought it would be fun to do something similar during my trip to SXSW Interactive. Throughout my time there, I had some lighthearted fun with attendees and asked 25 people to give me two words that describe their experience at the event. Some of the responses, both serious and entertaining, came from folks like Jeff Pulver, Chris Brogan, Justin Levy, Jeremiah Owyang, Robert Scoble, Jason Falls, Aaron Strout, and many others. Using my handy Kodak Zi6 HD camera I captured some great footage that hopefully encapsulates what SXSW Interactive is all about and in some cases, just made me go “huh?”

So without further ado, for your viewing pleasure check out what some of this year’s SXSW Interactive attendees had to say for themselves. I am sure you will recognize a few of your friends and hopefully have a few laughs along the way.

A special thanks to everyone who participated and shared their two (and sometimes more) words and thanks for all the memories. See y’all next year – SXSWi 2010!

Disclaimer: The video quality and lighting varies slightly due to the ‘extreme’ shooting conditions of SXSW. :)

Translation: This was my first attempt and I didn’t lug around all the lighting and sound equipment with me for these impromptu shots, so some responses were a little more difficult to see/hear, but you get the point.

Music: Dan Tharp, Guitar Suite I – Movement I and II
Camera: Kodak Zi6 HD

Social Media Jungle: Boston – Session Videos

Jeff Pulver’s Social Media Jungle: Boston event on March 10th brought together a diverse group of professionals to engage in a day of “Powerpoint Free” sessions given by some of Boston’s well known entrepreneurs, marketers, technologists and social media evangelists. Each “blog post” style presentation kept the attendees engaged, and there was plenty of conversations sparked by the wide variety of topics such as “The human side of social media” with C.C Chapman, “New media tools you can use to tell your story RIGHT NOW!” with Steve Garfield, “How small business can use inbound marketing/social media to help increase their business” with Justin Levy and “Thinking about what numbers actually matter” with Christopher S. Penn.

Please note that each session clocked in between 20 and 30 minutes each, so be sure to make some popcorn before you hit play! I’ll be publishing all the videos over the course of the next week, and each new post will automatically appear in the video widget below. Alternatively, you can find them via the “SMJBOS09″ tag on Viddler.

I’ll also tweet on the PerkettPR Twitter stream to share each video as they are published. Let’s start with Jeff Pulver’s Session. Enjoy!

From Mashable To Uptown Uncorked, Leslie Poston is Definitely Lost in Technology

As we introduced last month, we continue our “Journalists Are People Too” series with a Q&A from Leslie Poston. This girl is one busy writer!

PPR: What is Uptown Uncorked?

LP: Uptown Uncorked is a business development and social marketing consultancy I started here in Boston. We focus on helping people and businesses learn to navigate the waters of social media tools to build their business, promote their brand, engage the customer, and build lasting social leverage that we then help turn into real world, off line successes and sales. We work with several SMBs but our specialty is in the industries of restaurants, bars, wineries, distilleries, distributors, sports clubs and trainers, musicians, artists, photographers, actors and others like them. As part of Uptown Uncorked, I also do presentations, classes and speaking engagements (I recently led a discussion called ‘ROI is Not Money’ at Jeff Pulver’s Social Media Jungle 08, for example).


Leslie Poston at Social Media Jungle

I run Uptown Uncorked with help from my partner, Triston. We find that with a Gen X and a Gen Y running the show, each with different specialties, more of our clients’ potential issues and markets are covered.

PPR:  You also write for Mashable, yes? What is your focus there?

Mashable is one of the blogs that I write for regularly as a Guest Author. I also helped them with some more regular social media news coverage while they were between permanent staff last month. I write collections of posts such as my Real World Change 2.0 series for them, submitting my ideas only if they seem to fit with Mashable’s audience.

I have also guest posted on Technosailor, Media Bulls Eye, and Louis Gray’s blog.  I have had a permanent position for about two years or so as a senior writer for the Blorge family of blogs and have a new gig as an author for Lost in Technology as well as maintaining my own blogs for my company and on politics, Apple computers, and other pet topics. Before Blorge I wrote for other technology blogs, including Profy.  I got my start in journalism as a reporter, then Managing Editor, for an offline financial weekly newsletter and yearly sourcebook.

PPR: Your Twitter handle is @geechee_girl – where did that name come from?

My Twitter handle was an accident! In fact, my own Twitter handle (which is now my handle on most other social networks for brand consistency) is the inspiration for a talk I give on the importance of choosing your brand wisely, even if you don’t think you’ll take to social media or use it for long. When I first found Twitter I thought it was a bit silly. Since I am from South Carolina originally and had just explained the concept of “geechee girls” to someone on GTalk, I decided to have a little fun with my name and chose geechee_girl as a joke – poking fun at myself in a tongue in cheek manner.  Well, my Twitter experience took off rapidly and I soon found myself “geechee_girl” forever. I don’t mind, I have a healthy sense of humor, especially about myself, but I definitely would have gone with my real name if I’d known how much time I’d spend on Twitter!

PPR:  You’ve been on Twitter for how long? How have you seen it evolve? How do you use it?

I was in the second wave of early adopters of Twitter. I didn’t jump on the band wagon right away when it appeared at SXSW in March 2006, but a few months later I finally tried it, and I’ve been hooked ever since.  I use Twitter to connect with people, and to connect people.  It is both my playground and a resource, and I find both sides appealing. I have found lasting friends on Twitter, people to collaborate with on business, inspiration, a way to help social causes do good in the real world, a social calendar of events, an event planning service that can’t be beat, a research tool, a place to promote not only my writing but the writing of others, a place to discover wine, art and music, a place to discover people who share my interests and people who can teach me about theirs, to connect with people and companies, and so much more. Twitter isn’t for everyone, but it has become a vital part of my day.

PPR: What is your favorite time of day and why?

Night time. If you follow me on Twitter, FaceBook, LinkedIn or other networks then you already may have noticed that I talk the most and work the best late at night and into the morning. Being a night owl runs in my family – it is not uncommon for my sisters, my mother and I to have phone calls or instant message sessions at 2 AM to catch up with each other.

PPR: What’s the most memorable moment of your life?

I have led an adventurous life. I’ve done so much, and experienced so much, both good and bad, that I don’t think I can pick one moment. Every second has shaped who I am and is shaping who I will become in the future. I believe everyone should live their life with no regrets, as if every minute counted.

PPR:  Do you have pets?

Yes! I have an “antique” dog, a 13 year old Rottweiler named Harley. He is 150 pounds of pure couch potato

PPR:  What do you do when you aren’t working?

I love to do a wide variety of things, though some of them I haven’t had time for in a while.  I love to downhill ski, water ski, play hockey (goalie), watch sports (hockey, UFC, MMA, football, baseball, etc), hike (in the past I went on a two week trek into the Trinity Alps, that was fun), read, write fiction, sing and play piano (both of which I am mediocre at), play at being an amateur gourmet chef, bake, taste wines and whiskeys, dance and so much more.

PPR:  If you could have any other career and money wasn’t an issue, what would it be?

I love what I do, but I’ve always wanted to be a singer-songwriter. I’ll content myself with appalling the neighbors with my stunning shower rendition of tunes from Les Miserablés and keep my day job, however.

Persuasive Picks for the week of 08/04/08

Lego Time TrackerAre Social Media Jobs Here to Stay?
Ben Parr from Mashable.com touches upon the future of social media oriented jobs. Are they a flash in the pan or here to stay?

An Anthropological Introduction to YouTube
Be sure to set aside an hour to watch this one. Its well worth it and gives a very detailed and interesting look at the birth and success of the YouTube phenomena.

Marketing 103: Jeff Pulver’s e-mail Marketing Tips
Jeff Pulver shares a plethora of practical e-mail marketing tips based on 13 years of personal experience as a parallel/serial entrepreneur. Extend your e-mail marketing knowledge with additional tips directly from Constant Contact (PerkettPR client).

Twitter Brand Index
A tremendous number of brands are finding their way onto Twitter and there are a wide variety of opinions on how brand activity on Twitter should be approached. While the topic will continue to be up for debate, Jonathan Kash shares his extensive list of brands that are currently on Twitter. By the way, PerkettPR is one of those brands. How are we doing?

Track Your Time with LEGO Bricks
I’ll finish up this week’s picks with something a little light and somewhat humorous. Gina Trapani from LifeHacker.com shares one developer’s take on keeping track of the time spent of various project using Legos instead of more traditional time tracking methods!

Persuasive Picks for the week of 04/07/08

Most of this week’s picks are front the first half of the week do to scheduled travel, but I think we definitely have some winners here!

I Saw The Future Of Social Networking The Other Day
Mike Arrington from TechCrunch.com (like you didn’t know?!) shares some perspective on the future of social networking on mobile devices. Mike has demoed the future and it could involve an iPhone. Make the jump to read more.

Social Media Networking and ROI: How to Maximize Value and Minimize Cost
Maki from the DoshDosh blog breaks down the hot topics of Social Media measurement and ROI. As most in the field will agree, the returns you’ll get out of networking via social media are not direct and immediate. However, Maki shares some ways to maximize your efficiency.

Forrester Marketing Conference Day 1: Understanding Your Customers Through Engagement
Since endless budgets for attending conferences rarely exist, we can be thankful that folks like Jeremiah create posts like this and share the experience virtually with lots of New Media goodness.

My Interview with three 8th Graders on the Future of Social Media
If you still think that your company doesn’t need to start participating on Social Networks, then take a look at this video clip that Jeff Pulver captured during a Social Media Breakfast in Tel Aviv, Israel. These kids are your future customers and employees!

Going viral with YouTube
Jiannis Sotiropoulos of the Pandemic Blog dives head first into how YouTube differs from other social networks in terms of content submission, friends, popularity and going viral.