What do you get when you throw a gorgeous actress into a room with adorable puppies, a cute lip-synching kid, dancing babies and double rainbows and then give it a title that makes people stop in their tracks and do a double-take? A viral video that’s the talk of the Internet this week, with 4.7 million views and counting on YouTube, that’s what.
SmartWater hit a home run with spokeswoman Jennifer Aniston’s cleverly-titled “sex tape” spoof, a nearly three-minute ad that showcases the key elements that make viral videos spread like wildfire. The premise goes something like this: Aniston, coached by a team of “three lovely Internet boys” attempts to make an advertisement for the bottled water go viral – or, as she says, “apparently, um, turns into a virus.”
Dancing babies seem like a good option, until they start grinding on one another, prompting Aniston to ask, “Where’s the mommy?” She then apologizes to one fan, an unsuspecting victim of her crotch kick, explaining, “Apparently, that’s worth about 100,000 hits.” The former Friends star even pokes fun at herself with a parrot, which instead of saying “I love SmartWater” squawks, “Rachel, I love your hair.”
The video ends with Aniston asking, “Is it hot in here?” and shocking her Internet gurus by tossing her hair in slow motion before sexily sipping SmartWater, even letting a few droplets fall onto her chest. When asked what she thinks of the “sex tape” title, she says, “I love it!”
And apparently we all do, as the explosive number of views indicates, bringing the video to official viral video distinction.
But beyond gimmicks and clichés, what really makes a video become an Internet sensation? Here’s why we think SmartWater struck (liquid) gold with this one:
- They took a chance: As we all know, you can’t make something go viral. If it’s good enough it just happens. But you never know until you try.
- They thought outside the “bottle:” Ever thought there would be a viral video about water? The folks at SmartWater knew they’d have to step it up and think creatively to get people talking.
- They lightened up: By teaming up with current viral stars and even poking some fun at herself and her own brand, both Aniston and SmartWater come across as refreshing (pun intended) in the video.
- They kept a few key things in mind: It’s what every ad should be – simple, fun, memorable and appealing to the eyes. And the call to action? After watching Aniton’s slow-motion hair-tossing sequence, I’m betting more than a few folks will be reaching for that water to cool off.
What do you think – do you like the video? Is it worthy of its viral video status?