Persuasive Picks for the week of 02/16/09

Jeff Glasson is on vacation this week so I’m throwing up what caught my eye for this week’s Picks.

Debunking Six Social Media MythsB.L. Ochman of BusinessWeek claims that resistance to social media is futile, and that “If your business isn’t putting itself out there, it ought to be.” This post covers many myths that surround social media that everyone should be aware of “before taking the plunge.”

Cece Salomon-Lee, author of the PR Meets Marketing blog, took it upon herself to dissect the social media prowess of O’Dwyer’s list of top 100 independent PR firms (of which PerkettPR is not a part only because we do not share revenues). Her findings caused quite a stir – 59 comments and counting as of this post. Seems to me that agencies are using some old reasons such as “our clients don’t need social media” and “it’s the cobbler’s shoes syndrome,” as defense against not being involved in social media. As I mentioned in my own comment to the post, they’re missing opportunities in this vein for their own relationship building, whether or not they’re executing campaigns for clients.

On the other hand, Jennifer Leggio of ZDNet took on a bit more comprehensive research, which she unveiled in a survey report “Is ‘Social PR’ for Real; Which Agencies Get It?” – also focused on PR and social media. Her takeaways were invaluable for both agencies and clients – and she kindly reminded us all that client results matter first – whether in traditional PR, social media marketing or both. We’re proud to be included among the firms recognized for having both – and as one of only sixTop Considered”consistently named as a viable consideration for clients considering an agency switch. (To which we say, give us a call!)

Our client Lotame continued the social media and PR conversation on their Social Media Remix radio show yesterday – hosting yours truly and PerkettPR’s EVP Heather Mosley. You can listen here to the recording.

And one of my favorite social media campaigns of the week combined two of my personal passions: technology and fashion. It was Fashion Week in New York and I had the privilege of being involved this year as a Board Advisor to Style Coalition, a new organization focused on advancing professional standards in content creation and increasing the effectiveness of advertising messages within this realm. We held a Digital Moda event on Tuesday night to bring together designers, bloggers and new media marketers – an innovative alternative to the traditional runway shows typically seen at NYFW. So I was thrilled to see a well-recognized fashion brand, BabyPhat, also embracing new media that evening. They Twittered from their runway show, including timely posts of photos, commentary and video – giving consumer fans all over the Internet a feel for being right there in the middle of the action.

Journalists are People Too – a Q&A with Jennifer Leggio of ZDNet

Yesterday Michael Arrington of TechCrunch created a big amount of buzz – as he has been know to do – with an angry blog post about the PR industry and its failure to do right by embargoes. This blog post is not about that – but it is our first in a series that we’ve been wanting to start, focused on personal Q&As with journalists, bloggers and industry analysts.

You see, there continues to be quite a snarky relationship between the PR world and the world of journalism. There are valid gripes on both sides but one that continues to be mentioned by journalists is that most PR folks don’t build relationships correctly. So this Q&A series is based on getting to know the journalists as the humans they are. No hidden agendas – just good, clean fun.

Thankfully, Jennifer Leggio, a blogger for ZDNet, agreed to be our first interview. You’ll learn things here that might surprise you or give you pause (favorite vacation spot – Long Island?!) but that will definitely make you laugh.

But we can’t guarantee it will help your pitching.

(Oh – and if you are a journalist or blogger that is game to play along and be interviewed, please let us know!)

PPR: You have  multiple roles listed on your Twitter bio – for ZDNet and Fortinet – what do  you do for each and how do you balance it all?

JL: For ZDNet, I write about what I call “social business” — everything from  enterprise 2.0 technology to marketing-focused social media issues. For Fortinet, my official title is director of strategic communications, which  includes managing global industry analyst relations, digital media, security research communications and community engagement. I’m a pragmatist when it comes to balance. My role at Fortinet is always my first and foremost  priority. It’s not only my day job, but I’m passionate about network security  and I take a great amount of pride in my company’s many wins. Which leaves my ZDNet work largely to my personal time and I am happy to make the sacrifice because it’s such a tremendous opportunity. I’m also a heck of  a multi-tasker.

PPR: How  did you become a blogger?

JL: Ironically, I started microblogging before I began blogging. I was on Twitter and thought,  “I should get one of those blog things.” I launched up my Mediaphyter blog and really started digging into social media trends, security and social media, and then launched the  Security Twits, a community of security professionals on Twitter. After that everything is a bit of a blur. I met Ryan Naraine, a ZDNet security blogger at SOURCE  Boston earlier this year and we became friends; stayed in contact via Twitter. ZDNet saw a need to bring in content similar to what I write and Ryan patched me through. I should note that this all started only a year ago; just goes to show the speed and impact of social media. Take that, naysayers.

PPR: We  see you love hockey – do you watch, play or both?

JL: Oh goodness, I can’t play hockey! I can’t even ice skate! I’m one of those know-it-all fans who sits in the stands and screams at my team. I am very passionate about it,  however. Until about four years ago I had never been a fan of any sport. A  co-worker at the time dragged me to a San Jose Sharks game and I fell in absolute, unequivocal, irreversible love.

PPR: What’s the  last book that you read?

JL: I just  finished “SocialCorp: Social Media Goes Corporate” by Joel Postman, which I actually got as a prize at a Silicon Valley tweet-up last week after co-winning a karaoke contest. The humiliation was  worth winning this book. It was a fabulous, educational read. On a more personal note, I read the entire “Twilight” saga from Stephenie Meyer in five days over Thanksgiving. I am such a sucker for handsome fictional  vampires. I’ve now moved onto the “Uglies” series from Scott Westerfeld, thanks to a recommendation from Kevin Marks.

PPR: What’s the coolest tech gadget that you own?

JL: OK, don’t  tell the folks over at ZDNet this, but I am not much of a gadget geek. I am a cyber nerd, Internet geek, and enterprise technology fangirl. So I suppose my  coolest tech gadget is my TomTom portable GPS. I am considering buying a Kindle, though. Does  that count?

PPR: If  you could meet anyone, who would it be and why?

JL: I know I am supposed to wax intellectual with this type of question, but I can’t get away from my honest answer. James Spader. I have had a crush on him since I was  about 12 years old. Something about geeky, cocky eccentricity. If I were to  wax intellectual, I would say Bob Woodward. Like many former journalists (I  worked at daily newspapers from 1993-2000), he was the reason I began my news career pursuits in the first place. I’ve had to settle for being his Facebook  friend, along with 3,000 other people. That’s closer than I’ve gotten with Spader.

PPR: How  many hours a day do you spend in front of the computer?

JL: Let’s see, I wake up every morning between 5-6 a.m., wash up, get on the laptop and write my ZDNet blog of the day, check into work email, then take a shower, get  ready, feed the cat and head into the office. I usually work through lunch at my desk and leave between 5-6 p.m. Come home, pet the cat, make or order dinner, then get back online and catch up on email, and begin outlining my blog post for the next morning, plus miscellaneous day job work. I go to bed  about 10-11 p.m. and read until I fall asleep. I’m afraid if I really add up  the hours I’ll cry. Not every day is like this, of course. I do make it out  for social events every now and then. If I am not  asleep.

PPR: What’s your favorite vacation destination?

JL: For the last couple of years, most of my vacations have been spent in beautiful Long Island, New York. Ah, paradise. I had the fortunate experience to discover some unknown family members a couple of years ago and I take every opportunity I can to immerse myself into their culture (“Old World” Italian) and learn as much about my heritage as I can. What’s funny to me is that I find it easier to relax there than say if I were on a beach somewhere, wishing my BlackBerry were nearby. My family’s quality of life and appreciation for quality time is contagious when I’m around it, and I love the disconnection from chaos  that I experience when I am there.

PPR: What do you  do for fun?

JL: See questions #3,  #4 and #8. Other than reading, hockey games and blogging, I play Wii (wait, is  that a tech gadget?), I like to go wander about trails in the Bay Area with  friends, I play every two weeks or so in a No Limit Texas Hold ‘Em poker tourney, I’m a huge music fan and I like to go out and see live shows (mostly of the rock persuasion) and I get my laughs at the Improv. That’s about all I have time for right now. In 2009 I hope to bring back some of my other hobbies. Especially those of the outdoor, active variety.

PPR: What’s the coolest thing that’s come your way as a result of  social media?

JL: Besides this interview? I’m fortunate in that it’s hard to pick just one. My ZDNet blog, for one. I never thought I’d again have a chance to write for a news organization after jumping the fence into marketing eight years ago. Book authorship-lite, is another. Julio  Ojeda-Zapata asked me to write the foreword for his “Twitter Means Business” book, and I’m currently writing a chapter for Tracy Tuten’s “Enterprise 2.0″ book series due out in 2009. Top that all off with the icing of fabulously talented new friends I wouldn’t have otherwise met. I shudder to think where I’d be without social media. Is that sad? Nah. I think it’s spectacular.

Persuasive Picks for the week of 06/23/08

Jared FogelSmart People, Stupid Tweets. Fake News Spreads Fast on Twitter.
Yet another argument to not believe everything you read, and be sure to check your facts. A lot of people fell for this one earlier this week, and Louis Gray lays it all out on the table in this post.

Microwhatting in the enterprise?
Laura Fitton contributes this guest post to Jennifer Leggio’s ZDNet blog and discusses the adoption of “microblogging” as a communication tool in the enterprise.

Using Facebook Pages to Promote Your Blog
Guest blogger, Mike Henry takes a brief look at how Facebook Pages can be a valuable tool in your arsenal when trying to promote your blog.

Twellow!
Bub.blicio.us guest blogger, Michelle Lentz introduces readers to a new “people search” tool for Twitter. Since using the tool myself, I would imagine that Twitter users will finally start paying more attention to the keywords they use in their profiles.

Applying Personal Social Media Techniques to Corporate EMC
EMC Social Media Specialist (and personal branding authority), Dan Schawbel takes readers through an overview of the extensive social media programs he has been involved with at EMC during that past year.