The Enterprise Still Confused by Social Media – Marketers, Where Are You?

A couple of years ago, we were hired by a global security software company to plan, write, distribute and implement a social media policy for their company – not a small job for an enterprise with employees in more than 100 countries across the globe, and products and technologies for over 300 million users worldwide. [...]

Persuasive Picks for the week of 07/27/11

Influencers Chris Brogan dives into the true definition of an Influencer – and no, it has nothing to do with your Klout score or the price of your Empire Avenue stock. Be sure to read through the comments for even more points of view. 8 Ways to Maximize Your YouTube Marketing Results Rick Brooks from [...]

Persuasive Picks for the week of 04/04/11

The 7 Worst Twitter PR FailsThe Huffington Post‘s Catharine Smith compiles an entertaining list of the top Twitter-based PR blunders to-date. Prepare to cringe and learn! Managing elephant-sized social media blundersReuters small business writer Deborah Cohen shares an informative Q&A with global brand strategist Jonathan Salem Baker that contains helpful tips on managing social media [...]

Persuasive Picks for the week of 02/28/11

Understanding the Social Media ROI CycleThe 60 Second Marketer‘s Jamie Turner shares some excellent insight into Social Media ROI and the various phases of a social campaign via this guest post on Mashable. Lessons From a Corporate Insider: Dream Big, but Think SmallLeading the charge to convince corporate communications of the benefits of moving into the the social [...]

Brand Haiku for You

I was invited by my industry colleague and friend, Aaron Strout of Powered Inc., to participate in a fun experiment this morning. He asked me and a handful of other amazing marketing folks to share a brand haiku based on a recent experience we’ve had – good or bad. (Remember, a haiku is: 5 syllables, [...]

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