Persuasive Picks for the week of 06/07/10

Social Media Marketing: You Have To Be Consistent
Congratulations! You’ve just made the first step towards getting your
feet wet in the sea of social media! But, do you have what it takes to
stay afloat? This post by Ely Delaney on Gather.com explains one of the keys to social media success.

The Ten Myths of Creating Web Content
Joe Ciarallo from Mediabistro’s PRNewser shares 10 web content creation myths and tips that bust them as presented by College Humor founder Ricky Van Veen at the Mashable Media Summit.

Social strategy: Web integration to leverage brand advocacy
Charles Nicholls explains why people tend to follow their favorite brands online, and explains how many companies are missing out by not leveraging this “gift horse.”

Coca-Cola Follows a New Social Media Strategy

Natalie Johnson, Digital Communications Manager for Coca-Cola states “When you think about what your homepage is … it’s not necessarily just your brand page. It’s Google.com. It’s Digg. It’s Twitter. It’s YouTube. It’s Facebook.” This post on Popsop.com provides some insite on that thinking and how Coca-Cola is implementing a new online strategy for increasing brand mentions.

Apple’s Worst Security Breach: 114,000 iPad Owners Exposed
The wildly popular iPad suffered its first blemish this week, but Apple recovered quickly. Luckily, I’m still keeping my iPad at the local Apple store, so I wasn’t affected by the breach.  :)

Photo Credit: Janine

 

Persuasive Picks for the week of 12/07/09

Cisco: Social Media Newest Playground for Cybercriminals
The rise in social media’s popularity is creating a whole new online playground for cyber-criminals. Highlights from Cisco’s latest security report on the subject are featured in this post from CNN Money.

Someone mocking you on Twitter? Here are 5 steps you can take to minimize the damage
The ability to create a Twitter account in order to impersonate someone else is trivial. It happens all the time to both celebrities and major brands. But, what if it happens to you? This PR Junkie post by Michael Sebastian on Ragan.com gives some advice on how to extinguish a Twitter antagonist.

What the Zhu Zhu Pet Issue Teaches Us About Crisis Communications
At first glance, this week’s news that one of the hottest Christmas presents of the year might contain small amounts of dangerous chemicals seems to be a potential PR nightmare. Joe Ciarallo from PRNewser explains how it was more like a test in crisis communications.

Social Middleware to Block Social Networking On-the-job!
Employees of Enterprise organizations who are still having a tough time obtaining social media “buy-in” might find themselves hitting a brick wall in 2010 with the invention of “social middleware.”

Why B2B publishers can no longer shun digital
Underscore Marketing President, Tom Hespos share his take on why B2B organizations can no longer avoid the digital space.