How to Build a Killer Social Network: Takeaway

Last night, several of us from PerkettPR attended the AMA Boston meeting at the Exchange Conference Center. The sold-out event featured a keynote and panel entitled “How to Build a Killer Social Network: Understanding and Optimizing Social Media.”
John Moore, Senior Vice President and Director of Ideas and Innovation at Mullen Media Hub, got the evening [...]

Persuasive Picks for the week of 06/16/08

GSP East moves Social Media forward
Shiv Singh from the Going Social Now blog shares 5 takeaways from the “Advertising versus Appvertising” panel at O’Reilly’s recent Graphing Social Patterns East Conference. Each takeaway presents an interesting twist on today’s typical social media engagement philosophy and potentially points to the next evolution in Social Media Marketing. Thoughtful [...]